Top Online Destinations in India: Google leads the traffic race, Facebook tops engagement

Google Sites ranked as the top online destinations in India reaching 57.8 million people age 15 and older accessing the Internet from a home or work computer. Facebook followed with 50.9 million visitors (83.4 percent reach), followed by Yahoo! Sites (65.5 percent reach) and Microsoft Sites (48.1 percent reach). Local web properties secured several spots in the top 10 ranking, including Times Internet Limited, reaching 33.7 percent of the online population, Network 18 (29.3 percent reach), Rediff.com India Ltd (25.2 percent reach) and NIC.in (21.8 percent reach), as per Comscore report.

In terms of engagement, visitors were most engaged on Facebook, spending an average of nearly 4 hours on the site in June. Visitors spent 2.5 hours on Google Sites, with YouTube accounting for a strong share of time spent on the property. Among local brands, Network 18 led as the most engaging property with visitors averaging 31.6 minutes during the month.

Top Online Categories by Share of Total Minutes
June 2012
Total Internet: India, Viewers Age 15+ Location Home/Work*
Total Unique Visitors (000) % Reach Average Minutes per Visitor
Total Internet : Total Audience 61,004 100.0% 772.5
Google Sites 57,826 94.8% 155.3
Facebook.com 50,890 83.4% 224.9
Yahoo! Sites 39,977 65.5% 63.3
Microsoft Sites 29,363 48.1% 19.8
Wikimedia Foundation Sites 21,031 34.5% 11.1
Times Internet Limited 20,535 33.7% 16.9
Network 18 17,891 29.3% 31.6
Ask Network 15,829 25.9% 3.5
Rediff.com India Ltd 15,346 25.2% 28.3
NIC.in 13,308 21.8% 23.6

Top Categories

- Social networking accounted for 25.2% of all time spent online in June, an increase of 0.8% points from the previous year.
- Entertainment sites ranked second, accounting for 10 percent of minutes (up 1.2 percentage points from the previous year), while Portals accounted for 8.8 percent of total minutes.
- Although it represented just 2.0 percent of total minutes, time spent on Retail sites grew 0.5 points in the past year as online shopping continued to gain adoption.
- Email traffic went down by 0.5%.

Top Online Categories by Share of Total Minutes
June 2012 vs. June 2011
Total Internet: India, Viewers Age 15+ Location Home/Work*
Share of Online Minutes
Jun-2011 Jun-2012 Point Change
Social Networking 24.4% 25.2% 0.8
Entertainment 8.8% 10.0% 1.2
Portals 11.4% 8.8% -2.6
e-mail 8.6% 8.1% -0.5
Search/Navigation 3.4% 3.2% -0.2
Business/Finance 2.9% 3.0% 0.1
News/Information 2.3% 2.2% -0.1
Retail 1.5% 2.0% 0.5
Instant Messengers 3.8% 2.0% -1.8
Games 1.6% 1.8% 0.2
Directories/Resources 1.6% 1.7% 0.1

Source: comScore Media Metrix.

*The data does not include visits from public access computers, such as Internet cafes, mobile phones or PDAs