Top Gmail Tools Every Sales & Marketing Wizard Must Have
So you’ve sent out an email to a prospective client and don’t have the slightest clue if it has even been opened. Or say you’ve received an email from someone and have no clue who he is. What follows is a pointless wait and time consuming searches whereas you should be busy closing deals or moving on. With a few nifty tools, you could be secretly tracking if the target has nibbled the bait. Or you could be scheduling automatic reminders and managing the entire deal flow right form your inbox. Your inbox could pull up details of a sender automatically. Your Gmail account can be turned into a sales powerhouse with the help of a few tools we’ve listed here. Of course there are more out there, but these are some that we’ve come to like.
One of its main features is the ability to group together emails, files or contacts into ‘boxes’ that you can create for different projects or channels. Streak will then create a spreadsheet like list for your customer activities and the stages they are in. This also make it an easy way to generate reports on various customers or channels.
This Chrome browser extension notifies you with ‘read receipts’, informing you that the recipient has opened your email or clicked on any links in them.
The app is free to use for personal accounts and gives you 200 notifications per month. I you have a larger requirement, you can go for the premium version for a price of $10/month/user, without any limitations.
mxHero toolbox is a multi faceted tool for a sales team. Some of its features include Reply Timeout that lets you set automated email reminders for recipients that have not yet responded and Send Later feature that lets you compose an email and set a time when to send it, ensuring that it reaches the recipient at the right time.
Expire Mail is another feature provided by the app, that will help you set access-expiration for time sensitive mailes like proposals and contracts.
The team tracking and activity report feature of this tool helps you monitor your teams sales activity and productivity.
Custom Templates is another feature of the tool, that lets you send personalised and customised email templates, that you can create or choose based on their reply rate percentage. The tool will also connect your sales email to other sales solutions like Salesforce.com and others.
GrexIt is a collaboration tool for sales and customer support teams. The service will help you share emails using Gmail labels, assign tasks and track the status of the tasks. Teams can also share notes on the emails making it easier to collaborate with the team.
Rapportive is a contact management tool for Gmail, that displays social media information of email contacts like LinkedIn and other social media accounts on your Gmail sidebar. You can see information like photograph, job description, company, location etc on the sidebar.
AwayFind will ensure that you don’t miss out on your important mails even when you are away. The service delivers email notification on your mobile device via a call, SMS or their Android and iOS mobile app when you receive an important email.
Boomerang is another tool for the Gmail inbox with features like Send Later, Follow Up Reminder. The app is especially helpful in following up with sales leads. An interesting feature that app has is that it will help you bring back emails to your inbox on a pre-specified date and time, more like a reminder.
Right Inbox is a tool that integrates with your Gmail inbox and helps you with email scheduling, email reminders and tracking your emails and mail links.
ToutApp integrates with your Gmail and helps you send batches group mails to your leads or customers. The service will then help you track the status of the email and links in it and follow up with customers who have engaged with you based on their previous interaction. You need not re write the same email multiple times as the template feature allows you to personalise existing templates making mail composing faster.
A lot of the tools mentioned here can also work with other mailing services too. You can access the details like pricing and other compatible services on their official websites.
These are just some of the tools that I’ve have come across the internet. If you are aware of any other essential Gmail sales tools you can suggest it in the comments below.
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