Times Internet inks partnership with Gawker media to drive Gizmodo & Lifehacker in India
Times Internet (TIL), has entered into a strategic partnership with Gawker Media (Gawker), America’s largest independently owned & operated online media company that has eight websites with over 40 million UV’s worldwide. Via this partnership, Times Internet will manage and drive local Indian destinations for Gizmodo.com and Lifehacker.com, Gawker Media’s leading technology sites.
As part of the collaboration, Times Internet will have exclusive rights to the Brand; monetization, content, syndication and sub-licensing of Gizmodo.com and Lifehacker.com within India. The unique partnership will help TIL grow an already-strong vibrant digital community of Indian consumers passionate about consumer electronics and technology. TIL intends to use The Times Group’s multimedia resources to help develop and evangelize the brand locally.
Gizmodo.com, a site focused on gadgets and tech culture, is Gawker’s most popular site, registering 9 million unique visitors and 100 million page views every month. About one-third of its traffic is international. Lifehacker.com is an 8-year-old popular weblog with thousands of posts related to technology, personal productivity, software, tips, and technology lifestyle. The two sites already have a wide user base and are getting good traction in the country.
Times Internet recently invested in Fab.com and is launching the brand in India.