And Now, Times Internet Also Does the Obvious – Launches A Deal Site

The giants have woken up and after Rediff’s deal site, comes the launch of TimesDeal, which is currently available in 6 cities (NCR/Bangalore/Mumbai/Pune/Kolkata and Chennai).

And like Rediff, you get deal voucher on email as well as SMS.timesdeal

The deals, it seems are more focused towards the regular F&B segment (plus the ever popular, SPA?) and it really is difficult to spot a differentiator here.
I wonder why companies like Times Internet didn’t explore integration with its ecommerce services (i.e. sell products), i.e. augment its own division instead of creating a new category (in the company), i.e. of chasing deals (just like 100 other sites in India).

What’s your opinion? Is this just another noise, with no real differentiator? (also see: Times of India Launches Justdial Competitor, Times Infoline).

Recommended Read: What’s On(line) in India? [ A Comparison with US Market]

Hat tip: Deepankar from Dealmandi

[This is an exclusive story.]