Category Archives: Tech, Life & Design

Tech, Life & Design.

“If you cannot make it greater, at least preserve it” : Jamsetji Tata On Life And Business

Jamsetji Nusserwanji Tata founded Tata group and is considered as the legendary “Father of Indian Industry”.

Jamsetji Tata
Jamsetji Tata

March 3rd is his birthday and we bring to you, a few inspiring quotes from Jamsetji Nusserwanji Tata.

Jamsetji Nusserwanji Tata devoted his life to four goals: setting up an iron and steel company, a world-class learning institution, a unique hotel and a hydro-electric plant. His ideas and beliefs led to foundation of IISc, Tata Steel

If you cannot make it greater, at least preserve it. Do not let things slide. Go on doing my work and increasing it, but if you cannot, do not lose what we have already done.

Jamsetji Tata to his son Dorab while on his deathbed.

With honest and straightforward business principles, close and careful attention to details, and the ability to take advantage of favourable opportunities and circumstances, there is a scope for success.

In a free enterprise, the community is not just another stakeholder in business, but is in fact the very purpose of its existence.

Trivia : The Taj Mahal Hotel, at that time in India was the first building in Bombay and first hotel in India to have electricity. The interesting bit here is that Jamsetji Tata set his mind on building the hotel after being denied entry into one of the city’s hotels for being an Indian!

[Credits : 1,2]

Yahoo! : A Few Billion Dollar Ideas That The Company Missed Out On

(Belated) Happy birthday Yahoo!

You surely have grown (20 years old!) and we hope you continue to grow further.

And like any other kid, you too have your own hits and misses. We at NextBigWhat have compiled some of the big billion dollar products that you had, but you probably lacked the foresight to double down on these.



Yahoo: Flickr
The NextBigWhat Startup: Instagram

Yahoo! Local
The NextBigWhat Startup: Yelp (and Zomato).

Yahoo! Messenger
The NextBigWhat Startup: WhatsApp

Yahoo! Groups
The NextBigWhat Startup: Facebook

Yahoo! Music
The NextBigWhat Startup: Spotify

Yahoo! Live
The NextBigWhat Startup: Twitch

Yahoo! Briefcase
The NextBigWhat Startup: Dropbox

Yahoo! Homes
The NextBigWhat Startup: Zillow

Yahoo! Travel
The NextBigWhat Startup: Trip Advisor

Who in the tech history has missed so many opportunities? Microsoft comes closer, we believe.


iOS Continues To Grow Its Lead Over Android In The Enterprise Space

Apple continues to dominate the enterprise mobile market, with iOS gaining 4% market share in Q4 2014.


Devices running on iOS accounted for 73% of all activations in the enterprise mobile space during the quarter, while Android accounted for 25% activations.

Windows Phone activations remained consistent across the last 7 quarters, accounting for just 1% activations.

The findings come from Good Technology’s Mobility Index Report, which does not have insights into erstwhile enterprise giant BlackBerry’s handset activations.

[Source: Good Technology]

Google Makes ‘Mobile-Friendliness’ Of Sites A Criteria For Search Rankings

Google has announced two big changes that will affect search rankings for users on mobile devices.

Search algorithms will now take into consideration a site’s mobile friendliness as one of its ranking criteria.

Information indexed from mobile apps will influence search rankings for users who have the app installed on their smartphones.

The move is in line with the increasing number of people accessing the Internet via mobile devices.

[Source: Google Webmaster Central Blog]

Talking To The UX

[In the previous part of Coffee With Two Friends: UX And UI [#Talk]you read about UI’s thoughts, aspects & tips for those graphic designers who are willing to make a notable difference in UI design industry. Now, here I am again with UX & we are going to know about his thoughts and valuable insights of current user experience– the flows & flaws. So, let the opinions pour!)

Me: Welcome UX! I just had a talk with UI about what she really stands for and received some useful insights. The whole conversation with UI makes me more curious about you; so, please share with us about what you really stand for? What is all about this great chemistry between you & UI?

UX: I am sure that UI must have mentioned that she stands for Help & that is so unquestionably true. But I would say that she’s more than just help – that she’s also an extended care system!

What I mean is that present era customers don’tjust want a one-time solution. The customers want more comfort, more personal interaction & even more smiles during the time they are sticking around and using your product.

This comfort and satisfaction on the user’s end is only possible when you, the product designer is capable enough to put emotions, sentiments and warmth into your brand appearance. An extended care system helps you in doing that! It will help you in reaching out to that psychological level of users, at which they will be able to make their decisions.

This care has a two-way perspective. Let me explain:

User Perspective- Let’s say we decide to go for a movie in a new cinema hall in town. So, what’s the main element of attraction here? Obviously it’s the movie.

We see the trailer, we read the reviews & we go for it. But in this whole scenario, did we give that cinema hall a serious thought? May be a little! All we have been talking and thinking about is the movie. But have you considered the external parameters that can make you like or dislike the movie? Let’s consider these two scenarios:

Scene 1: Alright! Here we are! Watching one of the most awaited movie & it’s… Oh god! My chair, damn thing have started bothering me since I got here, it’s not comfortable at all & look at the space between chair rows, so congested&… Hey, hey! What was that? Is that a rat? Oh my…….!

Scene 2: Alright! Here we are! Wow! This hall looks good. Nice interior, nice background music & perfect air-conditioning! Amazing! This comfortable seat just feels heavenly good. Everything is so awesome here. Love this cinema.

So, it’s all about the experience you get when you are out there to watch your most awaited movie. Everything in the cinema hall is going to affect you – good and bad both – seat comfort, air conditioning, cleanliness, environment etc.As a customer, you expect the cinema’s management to proactively take care of these things, without you having to ask for it.

This care is what matters the most, it helps you in taking the important decision whether you are going to revisit that same service provider. Learning – The hall’s future will always depend on the care it provides, as it can either turn you into a loyal customer or just see you walk away.

Design Perspective – Can user experience be designed? YES! But you will have to change your perspective. I mean, you will have to see, rather feel what your customer feels. How? Well, the solution is ‘Observation’. Interest isn’t enough to get proper result or conclusion. It also needs involvement. In the case of Cinema hall, owner must be aware about the feeling which ultimately leads to enjoying a movie. If he is familiar with those experiences, he will definitely provide you the best user experience you can possibly get. Hence learning how to care through experiences undoubtedly will help in building a long lasting pleasing relationship with your potential audience.

And about the chemistry thing you asked, so let me show you:


You create a design, user shares his opinion and you rectify the design until user gets exactly what your design was created for. UI helps you to find exactly what you need & UX takes care to make it hassle free.

“User-experience is not like usability – it is about feelings. The aim here is to create happiness. You want people to feel happy before, during and after they have used your product. Focus on making it easy to be happy; and usability, user-experience and greatness will come all by itself.” – The Battle Between Usability and User-Experience

Me: Okay!No offence to you UX! But I have to ask this, can we count UX as a certain element that can help our product grow in a large scale? Can we build a sustainable business based on our User Experience?

UX:Are you kidding me? Of course we can. All the hard work, efforts, strategies are always worth something! What if you build a product which is far away from your user’s needs?It is delivered if you care well, listen well and act well.

If I connect this to your interest in fashion, then tell me, how often you change your dressing style just to get other’s attention? If you change often without consulting others, then you’re taking a chance; however if you change as per others’ feedback, then you are more likely making positive progress.

Your business too needs the same, i.e. a proper, filtered UX feedback which will make things certain for you and build strong pillars for your business structure.

So get rid of your imaginary Self-Fan club now because you’re missing out those wonderful reactions and feedbacks which are ready to fill you & your business with more awesomeness!

Me: Thanks UX! You cleared my doubts now. Well! About being loyal to a product,So many times I feel that our enthusiasm about a service or product goes dead after a period of time. Even after a nice fancy start they produce nothing but boredom. How can we fix it?How can we convert a short term good user experience in to a long term great user experience? What are the key factors?

UX: Well! The enthusiasm that you feel at the initial level of using a product service, needs to be felt by the providers too.More importantly this feeling should exist throughout life time and not just till the initial level. The reasons behind the enthusiasm dying after a period of time is that the providers start witnessing failures and also they stop trying to find out the core factors/entities the user is actually craving/looking for.

Here, let me show you what The Rockefeller Corporation study found about why customers leave a company:

Why-customers-leaveYou see, once again it’s the care that matters most. People always stay along only when they feel that they are being valued.

Actually, it’s not only about some software or product we are talking around, it’s applicable in our lives too as in various other aspects. We all are aware of it.

For conversion of a short term good UX in to a long term great one, you just have to catch that first excitement of your user when they start using your product & you too will end-up with a way to establish a wonderful relation with him. Recognition of those initial elements is the primary thing that you must have in your to-do list to make your customer stay along for long.

Here are some points in my opinion that are suitable enough to make your customer smile wide, through the time.

  1. Plan out according to Initial indicators.
  2. Always remember! You are providing a solution. Just make sure your user gets it at once and not in an ambiguous way.
  3. You know why a user comes to you?Mostly because a problem exists in his/her system & he/she wants a solution of it which is where you come in the picture. You have to talk about your core solution’s features primarily and not supportive ones as being supportive, they come a little later.

4.Nothing can beat your real life experiences. Don’t hesitate to take advantage of them.

5.To figure out real needs, close your eyes & say, “I hope that somebody would make this for me.” & you will find yourself sitting on your customer’s chair.

6.If possible, have open communication with your customers in real life. Because, behind shiny display & wireframes, there is an actual person using it.

7. If you are one of those who think, if one customer leaves me it won’t cost me much then you’re on the wrong path. ‘Each & every single customer is important.’ Implant this in your head right now.

8.Offers, contests, blogs, webinars, live seminars etc. are all those things that keep your audience engaged. Figure out what they like the most in your solution & plan a rational & attractive engagement program around it.

Me: Okay UX! I believe your thoughts will be very useful for the readers. What you think UI!

UI: Oh sure! I agree with everything UX said. A business will always be fruitful only if you’re on the right time, at the right place, with the right environment. Because at the end of the day, you got a business counting on you.

UX: Well UI! In the name of business, here I am going to share with you guys some awesome business quotes from movies & they will drive your mind in many different ways but will ultimately take youto only one thing – Real Business.


Me: Fascinating UX! You guys always come up with some very cool stuff.I like that.
Well! It was really great talking to you guys. I really want to thank both of you for making our life easier. Without your help & care we can’t imagine what our daily lives will be.
I really hope & actually I know that these crucial information& insights you gave us, will be very helpful for everyone here.
I am feeling honored & extremely glad to be here. Once again thank you so much for all this.
UI: Thanks to you User! We appreciate your concerns about us & yeah! It’s been a good talk. Right UX?
UX: Oh yeah UI! Absolutely! Healthy& great conversation. Thanks User for this.
Me: Oh! You guys flattered me. Okay then, Goodbye for now.
UX & UI: Goodbye User! :)

[Ashutosh Shukla is UI designer at Solomo Media. More interested in function than form, he started his career by designing 3D models for Indian Air Force. His approach to Design is via Conversations, Observations and Reactions, trying to find reasons behind every pixel. Follow him on twitter @AshutoshShuklaG.]

The State Of Mobile App Development [iOS Controls The High-End, Android Everything Else]

Smartphone sales are exploding thanks to demand from developing markets such as India, Latin America, Africa and South East Asia. While majority of the market is controlled by devices running Google Android OS, rival Apple continues to reap the benefits of having the most popular apps on its iOS platform.

Here are some takeaways from the State Of The Developer Nation report that points at key trends among global developers in Q1 2015:

The Platform Wars Are Over

iOS mindshare among developers declined in recent years but is back up to 54%, with it being the primary platform of 37% full-time professional developers. Android on the other hand controls 70% mindshare globally, with 40% full-time professional developers prioritizing the platform.

While Windows Phone’s mindshare continues to grow (currently 30%), devices running on the platform continue to make up just 3% of the market. The share of developers prioritising Microsoft’s platform has climbed slightly to 8%, but the lack of scale means the speed at which top apps make their way to the Windows store is still slow.

Platfrom Wars

The Rise of Apple’s Swift Development Language

20% of all mobile developers are using Swift just 4 months into the launch of the new language, while 2% had already made it their primary language. This is particularly exceptional considering that Swift is still evolving and and tools aren’t mature just yet.

It might look like majority of Swift users may be made up of the 14% developers that were using Objective C as their primary language, but only 44% of them are already using Swift. Nearly half of the Swift Adopters (48%) were users of Objective C but not as their primary language.

The Rise Of Swift

The App Economy

As smartphone sales continue to skyrocket, revenues driven through app stores soar and payouts increase. However, 17% of developers who are interested in making money
(not including those purely doing it for fun or learning purposes) make nothing at all. Moreover, the total revenues earned by over 50% of app developers are unsustainable.

Globally, 24% of developers are earning between $1K per month and $10K per month, however in developed markets this group makes up a much smaller percentage of the population. In developed markets while there are more big winners earning over $100k a month, there are also more developers in app poverty.

App Economy

The Internet of Things

Over half (53%) of all app developers are already working on some kind of IoT project. Smart Home was the most popular category with 37% of mobile developers working on IoT projects targeting it, while wearables were a close second with 35% mindshare.

However the immaturity of the IoT is seen in the fact that 30% of developers are carrying out IoT projects as a hobby, while a further 20% say its more of a side project. There however is an exception the low level of maturity among developers who’re providing tools to or services to others looking to build IoT products.

Internet of Things
Developer Tools

The most widely used tool by app developers are user analytics, followed by ad networks. In the analytics market, Google Analytics is the most widely used platform on Android, while Flurry is the most widely used on iOS.

Moreover, adoption of third-party tools by developers is on the rise, with only 17% developers out of 8,000 not using any out-of-house solutions. The percentage of developers using cross-platform tools has grown from 23% to 30% over the last 6 months.

Developer Tools

More Devs Targeting Enterprise Apps

The number of developers primarily targeting enterprise apps has grown from 16% to 20% in the past 6 months, primarily due to organizations’ willingness to pay. Over 43% of enterprise app developers make more than $10K per month versus 19% of consumer app developers reaching the same revenue level.

While selling to enterprise customers requires great investment in sales, the demand for great mobility solutions in the enterprise space currently outstrips supply. However, the costs of serving consumers too isn’t low – for a typical game a developer shares a third of the gross revenues with the app store, while over half of what’s left is spent on advertising.

Enterprise App Developers

Zoomcar partners with Nano to expand its fleet of self-drive cars

Zoomcar has partnered with TATA Motors to add 50 brand new Nano cars to its fleet.

To begin with, Nano cars will be split between Pune and Bangalore where Zoomcar has its operations currently, with further plans to roll out to other cities of India in the near future.

Zoomcar brings Nano Onboard
Zoomcar brings Nano Onboard

Nano had earlier partnered with TaxiForSure as well. And on the lighter side, Nano (like any other Tata Motors car) has finally found its utility in rental/cab model.

At present, Zoomcar has over 700 cars ranging from utility vehicles to luxury cars including Merc GLA, Scorpio, SUV, Safari among others, operating in Delhi, Pune and Bangalore. The company recently raised $8mn from Sequoia.

Yahoo + Flurry = Love For App Developers

Yahoo has rolled out a new mobile app developer suite that’s built on data and technology from Flurry (acquired in August 2014) and BrightRoll (acquired in December 2014) in conjunction to its own.

Yahoo Mobile App Developer Suite

The suite is made up of 5 products – Flurry Analytics with Explorer, Flurry Pulse, Yahoo App Publishing, Yahoo Search in Apps, and Yahoo App Marketing – which will help developers measure, advertise, monetize and enhance their apps.

Here’s A Rundown Of The Tools The Suite Offers:

  • Flurry Analytics Explorer is an update to Flurry Analytics with an easy to used data exploration interface that doesn’t require writing code, building queries or implementation of a new SDK
  • Flurry Pulse makes it easy for developers to share insights with partners using their existing Flurry SDK without the need for proliferation and additional engineering work
  • Yahoo App Publishing has now been opened up to third party developers, allowing them to monetize apps with high-quality native, video and display ads
  • Yahoo Search in Apps makes it easier for developers to integrate Yahoo Search into their apps, thereby creating an additional monetization channel
  • Yahoo App Marketing (powered by Gemini) allows developers to efficiently acquire new users, by buying targeted native and video advertising across Yahoo’s content services network

Yahoo is looking to capitalize on Flurry’s deep understanding of the mobile ecosystem and its vast audience across devices to help developers better monetize their apps and grow their user base.

Flurry already has 200,000 developers who’ve developed 630,000 apps that reach 1.6 billion devices.

Trip38 Secures $1mn Funding Led By InterGlobe Technology Quotient

Travel startup, Trip38 has raised $1mn funding led by InterGlobe Technology Quotient (parent of Indigo airlines), and Singapore based Lantern Capital.trip38--logo-2

Started by ex Via cofounder Niranjan Gupta, Trip38 was launched at NextBigWhat’s bigMobilityConf and the app provides you with real-time information and updates regarding your travel itinerary.

The mobile application helps you with location based information like sightseeing options, weather, hotel offers/deals, and embassy/consulate information.


This Is How Virtual Apps Are Finding A Place In Real World Fulfillment Services

According to a recently released App Annie report on mobile apps blurring the lines between virtual and real world experience, the 3 major segments where mobile apps have shown high growth and potential are transport, education and mobile payments. Here are a few trends from each of these segments:

Here are a few trends from each of these segments:


uber 1Transport apps have seen large number of downloads over the past years with the increasing competition in this segment. On demand transport app downloads are huge in number and this is just the beginning of evolution of transport apps into a transportation platform.

These apps have the potential to evolve from transport apps to transportation platforms by integrating with other apps whose core features are not transport related but requires transportation facilities.

Transport apps with APIs in infancy have more potential to integrate with other apps. For instance, dating app Hinge, allows prospective matches to book an Uber directly from its chat interface. Also, journey­ planning app Citymapper has partnered with Hailo to allow their users to instantly book a cab while considering travel options.

Apps are also venturing into last mile logistics. Uber has introduced UberCARGO (moving service), UberRUSH (courier service) and UberEssentials (store delivery).

Last mile logistics for low prices combined with better availability and reduced delivery time holds huge potential as the next evolutionary step for transport apps. Amazon had tried up with FlyWheel to provide one hour delivery services for its customers on test basis.

Successful app entry into last mile logistics would mean more independent and small time truckers venturing into this business with the supply demand feedback loop creating winners in the process.


Duolingo_logoInternet and smartphones have brought in huge transformation in the way we gain information. Access to information is quick and real time using mobile apps and internet connectivity. There are numerous apps that have emerged in the learning segment.

An ideal example is Duolingo which is an app for learning new languages through adaptive, bite-sized and gamified lessons. Duolingo has also launched a crowd-sourced language incubator where people can contribute lessons to learn languages.

The app has a user base of 11 million learners.

Duolingo has a unique business model where real world firms pay the app for translation of content. The success of the app depends upon the quality of translation.

Another such example of a successful education app is ClassDojo. The app helps teachers to improve student behaviour through grading and real-time feedback, students create avatars and parents can keep track of their children’s progress through the app.

ClassDojo has 2.4 million teachers, 53 million students and 2.2 million parents enrolled from around 180 countries.

Apps like Photomath which provide step by step explanations for solving mathematical equations and Disney’s imagicademy apps which help students to learn maths and science through out-of-the-box approach are examples of how mobile apps have improved education over the years.

Mobile Payments:

zomato11The most distinct advantage that mobile payments provide is the reduced processing time by tapping the phone as compared to credit card payments and cash transfers.

This feature is most useful in quick service restaurants where 7 second reduction in payment process results in 1% increase in market share.

The advantage that QSR apps provide are reduced processing time on payments and improved efficiency by prior ordering at a place before the customer enters.

Most food chains have now launched their QSR apps with order and pay features.

McDonalds has collaborated with Apple Pay in the US and WeChat mobile payments in China.

Platform owned payment solutions will emerge as complimentary service to app driven ordering and payment solutions.

Third party support on payment systems like Square accepting Apple Pay will also help small and medium business vastly.

Report link.

Stayzilla Secures $20 Million In Series B Funding

stayzilla_thumb.pngOnline travel portal has raised $20 million in series B funding from Nexus Capital and existing investor Matrix Partner. The funds would be used primarily to expand the nascent alternate stays market in India by driving increased seller adoption for the purpose of business expansion into new towns.

The online hospitality industry has grown significantly over the last 5 years and travelers are seeking new and ingenious options for their stay requirements. has developed a platform to address demand by offering a wide selection of exclusive accommodations which the firm claims to include more than 20,000 hotels, lodges, jungle lodges, boat houses, homestays across the length & breadth of India covering more than 4000 towns.

“We intend to tap newer destinations to reach over 8,000 towns and 50,000 accommodations by the end of the year alone.” – Yogendra Vasupal, Founder & CEO,

Stayzilla has previously secured Series A funding led by Matrix partners and the Indian Angels Network (IAN). It is owned and operated by Chennai based Inasra Technologies Pvt. Ltd.



Samsung Acquires Payment Company LoopPay To Take On Apple

Samsung has bought US-based payments company LoopPay for an undisclosed sum, as it looks to chase down rival Apple in the mobile payments sector.


The Korean company claims that LoopPay’s system is “accepted at more locations than any competing service”. Further, the system uses existing magnetic strip technology found in all credit card terminals, requiring no extra investment by merchants.

LoopPay, which raised funding on Kickstarter in 2013, has so far required users to buy a special phone case or dongle, but by incorporating the technology in Samsung smartphones could change that and boost adoption.

In-store payments using mobile devices are expected to grow exponentially over the next few years as technologies like Apple Pay, Google Wallet become more mainstream. So far however only Apple Pay is the only mobile payment system in the sector to see somewhat widespread adoption.

China Will Rule The Smartphone Market [Data]

Gfk has released a report on the global smartphone sales for 2014. Here are the findings from the report:

  • 1.2 billion smartphones have been sold worldwide in 2014.
  • Latin America is currently the fastest growing smartphone market with 59% year on year growth.
  • 5”+ screen size sales grew 180% globally and forecasted to be the largest segment in 2015.
  • Emerging markets will be core to sub-$100 smartphones which will have the largest market share.
  • Q4 2-14 saw 346 million smartphones being sold as which is an increase of 19% compared to Q4 2013.
  • Latin America saw the highest quarter sales of smartphones – 36 million units, an increase of 43% year on year.
  • China will be the market leader for smartphones in the foreseeable future in terms of unit sales as well as sales value.
  • China however saw very slow growth in second half of 2014.
  • Unit sales oif smartphones went down and sales value has increased in China because of the increasing adoption of costly phones with bigger screens.
  • 5” to 5.6” screen size devices increased in market share by 130% year on year in Q4 2014 and 150% for the full year.

gfk graph 1

  • Global smartphone unit sales growth will slow down in 2015 and increase by only 14% as compared to 23% last year.
  • Emerging markets will drive smartphone growth in 2015 due to heavy penetration in the low priced segments.
  • >$150 market will decline in 2015, $150 – $100 market will remain stable will < $100 market will see huge growth.
  • Middle East and Developing APAC forecasts a growth of 33% in unit terms due to migration feature phone to smartphones.

gfk 2

The complete report can be found here.

3 Indians Among The 100 Shortlisted For A One-Way Trip To Mars

Three Indians have made it to a shortlist of 100 candidates (50 men and 50 women) that are looking to make a one-way trip to Mars in 2024. The selections are part of the Mars One mission that aims to setup a permanent colony of humans on the planet Mars.

Mars One

Taranjeet Singh Bhatia, Ritika Singh and Shradha Prasad are three out of 100 people that have passed the second round of the Mars One Astronaut Selection Process. Only four from the current 100 people will eventually make the one-way journey to Mars, after undergoing rigorous training in the copy of the Mars Outpost on Earth.

Mars One is a Netherlands-based not-for-profit organization that aims to send four humans on a spaceship to Mars in 2024. The current plans include sending an unmanned lander carrying equipment to the red planet in 2018, with the overall goal being setting up a colony of 40 odd humans on the planet that will live there permanently.

The 100 candidates were selected from a pool of 660 people after participating in online interviews with Norbert Kraft, chief medical officer at Mars One. During the interviews, the candidates expressed their understanding of the risks involved, their team spirit and their motivation to take part in the life-changing program.

Taranjeet Singh Bhatia, 29, is currently pursuing a doctorate in computer science in Florida, Ritika Singh, 29, is an adventure sports lover who lives in Dubai,  and Shradha Prasad, 19, is a sci-fi enthusiast from Kerala.

App Companies Are Turning Their Platforms Into Fund Raising Machines For NGOs

Technology is meant to help people, but it often doesn’t touch the lives of neediest. Addressing this need are a few app companies that are actively seeking to help NGOs raise funds, enabling them to do great work.



Instant-messaging app LINE recently announced its sponsorship partnership with UNICEF to better cater to the health, nutritional and educational needs of children in developing countries. LINE plans to raise funds through character licensing by producing and selling Plush Toys and Mugs of its flagship character Brown.

The firm also pledged to raise additional funds by developing and selling LINE stickers, while earnings from its virtual currency “Free Coin” will also be put to use to raise funds. Through various PR and marketing activities LINE and UNICEF are hoping to raise a minimum of $3 million over the next three years.

Saavn + Akshaya Patra Foundation

Saavn MusicForMeals

In another similar move that hopes to put more meals on the table for India’s underprivileged students, music-streaming app Saavn has tied up with The Akshaya Patra Foundation for its #MusicForMeals initiative. Saavn has pledged to feed one child for one day for every hour of music streamed on its app or website.

The firm will make monthly donations to The Akshaya Patra Foundation, and is setting a goal of providing 5000 children with hot meals on every school day for an entire year through its #MusicForMeals initiative. They’ve also made an open invitation to other companies across the digital, music, and entertainment space to participate in the program.

Through such great initiatives app companies are stepping up their contribution in providing aid to children in need across the globe, earning them a kudos from our end.