Tag Archives: mobile internet

Airtel Has 54 million Data Users; Mobile Internet Business Grows by 105%

Airtel has reported a jump of 2.15 times in consolidated quarterly profit during October-December quarter.airtel

Airtel’s Mobile Internet business clocked a revenue of Rs.1,736 crore, a jump of 105.2% over the same period last year. What’s also interesting is that the mobile internet revenue accounted for more than one-third of the overall incremental revenue for the company.

Key Data Points

The India ARPU (average revenue per user) increased to Rs. 195 during October-December quarter as opposed to Rs 192 in previous quarter.

Data customer base increased by 31.2% to 54.4 Mn customers and coupled with 54.4% increase in usage per customer, this led to 97.0% increase in total data traffic.

Non-voice revenues accounts for 19.6% of mobile revenues.

Mobile ARPU  increased by Rs. 9.7 to Rs. 195. DTH revenue grew by 25.8% and airtel business grew by 13.9% Y-o-Y.

Prepaid accounts for 95.3% of overall customer base.

Item Data
ARPU Rs. 195
Pre-Paid (as % of total Customer Base) 95.30%
Data Customer Base 54,429
3G data customers 9,485
Total MBs on the network 38,960 Million MBs
Data Average Revenue Per User (ARPU) Rs 75
Data Usage per customer 249 MB
Data Realization per MB 30.14 paisa
Non-Voice Revenue 17.2% (of Mobile Revenues)
Messaging & VAS as % of Mobile revenues 6.10%
Data as % of Mobile revenues 10.30%

Data ARPU actually declined by Rs. 5 as compared to last quarter, but the usage has gone up (249 MB vs. 231 MB in Sep-Dec quarter).

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