The survey found that Indians are accessing Internet on the mobile browser after school, college and office hours, with peak access times for Nokia Browser ranging from 7:30 PM to 10:30PM IST.
Only half of the smartphone users polled have active data access!
While this percentage may be significantly higher than the mobile data penetration for feature phone users, it indicates that millions of smartphone users still don’t have access to mobile Internet connectivity.
Vserv has launched AudiencePro platform, enabling advertisers to target campaigns based on demographics, spending power, network usage, location, content relevance & device specific data, to reach the right audience.
Through this partnership, MobStac will not only help PubMatic publishers create optimized mobile websites and apps across devices seamlessly using our cloud platform, but also effectively monetize them through the same PubMatic solution publishers have been using.
India is the largest market for Opera Mobile Store. 40% of mobile internet users in India ditch newspapers for consuming content on smartphones
The largest growth in traffic has come from Samsung devices and this has grown at double the pace at which traffic from Apple devices has grown! grown. Tablets are fast becoming an important device for job search for senior professionals. From almost a negligible share in usage last year, almost 30% of all mobile traffic usage is from tablets.
A majority of Internet enabled phone users in India prefer unlimited Internet data plans to usage based plans. 54% of Indian respondents prefer unlimited mobile data for a fixed price per month. For mobile apps 33% prefer free trial of limited content and option of payment for complete version.
Overall, 74% isn’t so happy with 3G services and we believe that the price point of 3G services is also a big deterrent.
Opera also shares that India has proved to be the largest market for Opera Mobile Store and is among the top country with 13 million unique users visiting the Opera Mobile Store every month.
Launched in November 2011 in India the browser has overtaken the Nokia browser and is much above other browsers already! Earlier Pi had reported how the UC browser is fast catching up.