Social Media Analytics Startup Frrole Secures $245K Funding

Social media analytics startup Frrole has raised $245K in funding from angels and entities in India and the US.

Investors include Eka’s Manav Garg, Google India Head Rajan Anandan and Sharad Sharma among others.

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Angel investor Sharad Sharma will also join as a board member on Frrole.

Funding Deployment

Frrole will use the current round of funding to expand the team from its current team.

“Over 2014, we will build out the product to a point where at least every feature/module of it is world-class. We will also focus almost as much on sales as on engineering, and take Frrole to at least a couple of million dollars in the revenue run-rate,” said Nishith Sharma, Frrole’s co-founder, to NextBigWhat.

The startup will be adding better layers of semantic analysis and also build new layers of contextual analysis.

Frrole is also planning on building algorithms targeted at verticals other than those of media and brands. Apart from this, it will also open up its “algorithms as a service”.

“The way Amazon built their internal infrastructure as a service and then just opened it up as AWS, we too have built almost everything as a service and do plan to open up parts of it,” explains Nishith.

Traction

Frrole currently works with half a billion tweets on Twitter every month, and plans on scaling faster in the Indian market. They have an ambitious plan of processing the entire social web in the future.

“Overall, we think that we really have a long way to go, but we are pretty sure of that part of it is also, because, we do plan to go the whole yard. Going and getting the ‘valley companies’ in their own backyard, I think that would be good fun,” says Nishith.

Frrole had started out in 2011, as a way to make sense of noise on Twitter by making city based social newspapers from Twitter feeds. They pivoted towards an enterprise offering for the media and entertainment industry to mine content from Twitter, in 2013.