Smartphone Price slashed: Blackberry by 26%, HTC by 18%

Both RIM (makers of Blackberry) and HTC has slashed the prices of smartphones by a significant margin.

Blackberry has slashed the price of handsets by upto 26% and the price of entry-level model, Curve 8520 has been slashed by over 18% to Rs 8,999 from Rs 10,990.

- The price of Blackberry Torch has also been reduced by over 26 per cent per cent to Rs 21,990 from Rs 29,990 earlier.

- The retail price of Curve 9380 and Curve 9360 has been reduced to Rs 16,990 (from Rs 20,990) and Rs 18,990 (Rs 19,990), respectively.

“RIM as a brand has moved from just an enterprise device to as a more consumer device. Be it our services or the product, we have seen a strong uptake by the youth and therefore, to get the devices into more hands, we are cutting the prices,” RIM India Managing Director Sunil Dutt [via].

Given the context that RIM shipment has dropped by 21%, the company is now targeting youth segment to increase penetration.

HTC slashes price of devices

HTC too has slashed the price of Incredible S to Rs. 20,200 (earlier it was Rs. 24,000), Evo D is now available for Rs. 24,051 (earlier it was Rs. 30,091/) and Desire S to Rs. 18,839 (down from Rs. 22,000/). Even HTC Sensation’s price has been slashed to Rs. 22,000. HTC is also expected to launch OneX in India in the month of April.

Given that companies are launching the next version of these devices, price slash is a welcome move by manufacturers. Having said that, this also opens a BIG market of device recycling – which is still not an organized industry.

Related market report: India’s Smartphone Market: 68% Annual Growth, iOS captures 2.6%