Managed Marketplace ShopClues eyes Rs 350 cr sales in 2013

Gurgaon-based Clues Network Pvt Ltd, which runs the horizontal e-commerce marketplace ShopClues,  clocked Rs. 100 crores in gross merchandise value of sales in financial year 2012 (January to December) and is targeting to close Rs. 350 crore in 2013, top company officials told NBW.shopclues-logo_thumb.jpg

The company which has raised $6 million in two rounds of funding, claims that it grew 90X in 2012 and shipped around 750 thousands (7.5 lakh) orders in 2012.

Sandeep Aggarwal, Founder ShopClues said “ We are targeting to ship 3 million orders in 2013 with 25,000 active merchants on ShopClues platform”. Currently, the company has 7,000 active merchants on its platform.

During an earlier interaction with NBW, Aggarwal mentioned that ShopClues is making positive gross margin in every transaction and projected to become first eCommerce company in India to achieve profitability by the end of 2013.

In terms of traffic, presently, ShopClues is ranked at 126th position in India, while Tradus  and SnapDeal are at 100 and 61 respectively. As far as Alexa ranking is concerned, over the past 11 months ShopClues has grown around 55X

ShopClues Alexa traffic screenshot

SchopClues traffic compared to Snapdeal and Tradus on Alexa

The average ticketsize in electronic category (mobile, laptops, tablets etc) is around Rs 1450 and Rs. 850 in non-electronics (fashion and lifestyles) category for ShopClues.

Speaking about margins for the two categories, Aggarwal said “We typically earn 4 to 9% in electronics category and 8 to 12% in non electronics category”. Nearly 60% of ShopClues’s overall sales come from non electronics category.

Unlike other ecommerce companies, ShopClues was not the part of Great Online Festival (GOSF) hosted by Google India and ran its own parallel 12-12-12 festival. On the occasion, Aggarwal claimed that  order was up by 325% with north of 150 thousands visitors on the day.

ShopClues plans to raise growth capital this year to ramp up technology and team size, said Aggarwal.