ITC’s leading personal care brand, Vivel Face Wash along with Hungama Digital Media Entertainment Pvt. Ltd. and musician Shankar Mahadevan have launched India’s first truly digital talent hunt – “MOBisur”. This mobile & internet based talent hunt promises to give every Indian an opportunity to storm the world with their singing talent.
5000 talented female participants selected from entrees submitted on the Vivel Facebook page www.facebook.com/itcvivel – will make it to the second round. Participants have to dial 546465, record their voice on a unique IVR and begin their musical journey. Alternatively they can also log onto the website, www.mobi-sur.com and upload their video.
The contestants who clear the first stage of the auditions will be given specific tasks by Shankar Mahadevan. Based on their performance in the tasks and the votes secured for each task, they will be chosen for the next round. There are three tasks in all and after clearing all three tasks the contestants make it to the final round, which is the On-Stage Performance. 10 Finalists chosen on the basis of Shankar’s scores as well as votes will be flown down to Mumbai to perform in front of Shankar Mahadevan and two other prominent personalities, where the final two winners will be announced.