Sequoia Capital invests INR 305 crore in Justdial

Sequoia Capital has made an investment of Rs 305 crore (~$55mn) in Justdial. This is Sequoia Capital’s third investment into Justdial. This round of funding will help drive marketing, technology investments and assist Justdial in increasing service levels to consumers and advertisers.justdial

Just Dial’s unique local search service leverages a (claimed) database of approximately 7.8 million merchant listings across various Indian cities and towns, with over 12 million merchant ratings and reviews.  The company has approximately 171,000 campaigns by SME advertisers who use its platform to market themselves directly to consumers who may have an interest in their products or services.

Justdial is planning its IPO and in 2010, launched its service in US.

Also see: Yahoo India shutting down its local search service

Discussion: What is the “Best” Hyperlocal Strategy for India?