The big issue with paid online marketing (particularly SEM) is that everyone wants to solve it the complex way. Companies employ expensive tools and optimization algorithms, often at the cost of simple metrics and common sense.
Not a dull moment in the world of startup and technology. If you missed some of our posts, here’s a quick recap.
In 2011, 4 friends founded MindTickle. An enterprise learning platform, it has changed how companies globally onboard new hires.
Malathi Holla is no ordinary woman. At 55, she has succeeded where many in her condition would have given up. An international para athlete from India, she is familiar in the sporting world.
MyNewsStudio is a news and information aggregation tool with a cool visual presentation layer. It is aimed at enabling students in brushing up their current affairs on various subjects
Gaming still remains one of the most risky segments. Remember there are 1000 failures behind one success story in gaming.
Our renewed belief to focus on bottom of the pyramid helped us to scale faster and also enhance the customer feedback loop->product development->operation efficiency. Not winning big customer then was blessing in disguise.
Watch IPL Online: Star India & Times Internet have partnered to show IPL matches online and on digital platforms, severing ties with YouTube.
The Supreme Court of India has launched an Android App for users to access information regarding various operations of the court.
The Sam Pitroda Committee on Prasar Bharti, has recommended that it must set up an international channel which will begin its run on new media like YouTube & Twitter, to rival the likes of the BBC & Al Jazeera.