Unhappy with Your SEM Conversion Rate? You Are Doing It Wrong!

The big issue with paid online marketing (particularly SEM) is that everyone wants to solve it the complex way. Companies employ expensive tools and optimization algorithms, often at the cost of simple metrics and common sense.

Weekly Summary: Startup Mistakes; Dhingana Buyout; Quikr’s $90 Mn & More

Not a dull moment in the world of startup and technology. If you missed some of our posts, here’s a quick recap.

How MindTickle Built Their Startup Story from Scratch, Evangelising and Not Giving Up

In 2011, 4 friends founded MindTickle. An enterprise learning platform, it has changed how companies globally onboard new hires.

Get Inspired: Here’s a Woman Who Beat The Odds [Happy Women's Day]

Malathi Holla is no ordinary woman. At 55, she has succeeded where many in her condition would have given up. An international para athlete from India, she is familiar in the sporting world.

MyNewsStudio – Visual Guide on Current Affairs for Students

MyNewsStudio is a news and information aggregation tool with a cool visual presentation layer. It is aimed at enabling students in brushing up their current affairs on various subjects

Before Working With Corporates, Build Efficiency And Scale At The Bottom of Pyramid

Our renewed belief to focus on bottom of the pyramid helped us to scale faster and also enhance the customer feedback loop->product development->operation efficiency. Not winning big customer then was blessing in disguise.

Times Internet & Star India Partner for IPL Digital Distribution; YouTube Gets the Boot

Watch IPL Online: Star India & Times Internet have partnered to show IPL matches online and on digital platforms, severing ties with YouTube.

Supreme Court Goes Smart With Its Smartphone App

The Supreme Court of India has launched an Android App for users to access information regarding various operations of the court.

Prasar Bharti’s International Foray Must Be Born Online, Recommends Sam Pitroda Committee

The Sam Pitroda Committee on Prasar Bharti, has recommended that it must set up an international channel which will begin its run on new media like YouTube & Twitter, to rival the likes of the BBC & Al Jazeera.