With a succinct and clever UX strategy, PayTM definitely brings fresh perspective to mobile commerce.
Paytm, the online recharge platform by One97, has launched Paytm Cash Wallet, a virtual cash wallet for transactions on Paytm.com and soon for shopping, payments on other portals too.
“There is still a lot more to be done in the payments space,” said Vijay Shekhar Sharma the CEO & Founder of One97 Communications which is gearing up for a few more launches and expansion in Bangalore. Edited Excerpts of an Interview.
The integration by Paytm aims to enable users to recharge their phone and pay utility bills on the go.
Paytm travelers can now track the estimated arrival time of their bus before they leave for the boarding point. Due to traffic congestion in cities, buses often get delayed in reaching the boarding points, which is discomforting for the commuters.
Android app brings close to 59% transaction, while iOS app stands at 7%. Other browsers stand at 23%, while iOS+Android browsers bring 9% transaction.
PayTM which launched its bus ticketing serviceon 12/12/12 had a major blast – the company recorded 3012 ticket booking amounting to total revenue of Rs. 3676776.0 in the first day of the business.
Online recharge company PayTM has launched bus ticketing on their site. On 12.12.12, when Google put together the Great Indian Shopping Festival for online shoppers in India, PayTM announced 50% discounts on the site for bus tickets to market the newly launched service.
Paytm has launched recharge feature for Smart Tags for the Delhi-Gurgaon expressway Toll Plaza. All you need to do is simply enter your Smart Tag number [last 11 digits only], select your route and enter the amount.
The deal was not valid for existing PayTM accounts – which means, PayTM got atleast 70,000 new registrations (?). Assuming a loss of Rs. 60/deal (including the money PayTM paid to TimesDeal and Operators), what’s your take on the average customer transaction* acquisition cost?