Of course it’s difficult and very challenging for most brands to weave in context into their branded narrative. Their ad agencies , PR departments and communication managers were not trained for that . In fact we were all raised to stay away from real context. Brands were happy in their silo make-believe-happy-faces-self-centred world.
But consumers have moved on. In the same internet session, a consumer can like the facebook contest of a noodle brand, sign an online petition on cause.org and snap a deal at an e-commerce site.
Some of us bootstrappers – aka brokepreneurs – are indeed struggling to make a fraction of our last drawn salary in revenue. But its quite likely we just need lesser :)
In 1999, Mitra and his colleagues discovered that children from the slum took to the computer left in the hole in a wall like fish to water.
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Do you recall Clippy? That annoying personal assistant on MS Office, that’d popup and tell you the obvious. “I see that you are typing a letter, do you want me to help?” Context engines that say the obvious will be shunned. They have to tell something interesting every time they show up.
The campaign will allow anyone to vote, upload photographs and videos denoting the city they associate with love the most across the country.
I authored a widely discussed book about sexual desire for which we analyzed the fantasies and desires of millions of men and women around the world. The picture that emerged couldn’t be clearer: men and women are fundamentally different. And yet, we create user interfaces as if they weren’t
If you are the product marketing manager, what elements will you look to market the product? Do you sell your product like a product (set of features)? Or something else?
I ‘officially’ started coding when I was in the 6th standard and it all began with logo, a very simple visual programming language for kids. I then started programming with Basic but my love affair with coding and computers in general started a bit before that.
While the earlier list focused mainly on startups that have found product-market fit (and are growing strong), the current one brings companies that have found business-market fit, i.e. driven by sales/customer support and not just the product alone.