Samsung sells 10 million Galaxy phones in India. Micromax is a big challenger.

In Mobility & Consumer Tech by NextBigWhat

Korean phone maker Samsung which recently beat Nokia to become the largest phone maker in the world sold 10 million Android based Galaxy devices in India since it first launched its flagship brand in June 2010, company officials told PTI.Samsung_BEAM_thumb.jpg

Samsung is already the largest selling smartphone in India with nearly 60% market share. India has about 27 million smartphone users.

The phone company did not comment on individual contribution of a particular device, however Galaxy Y series, Note series and Galaxy S III together contributed more than 50% of the Galaxy series sales.

For the first time in 14 years, Finnish phonemaker Nokia is set to lose the position of the number 1 selling phone company to Samsung.

According to reports, Samsung wants to sell around 510 million phones in 2013 to grow more than 20% in number of devices sold. More than two thirds of the 2013 sales will be smartphones.

In India, Nokia phones based on older operating systems like S40 and S60 are still popular.

According to a Gartner report in October, Mobile device sales in India are forecast to reach 251 million units in 2013, an increase of 13.5% over 2012 sales of 221 million units.  The report says that mobile handset market is expected to show steady growth through 2016 when end user sales will surpass 326 million units.

The Micromax Challenge

Homegrown phone maker Micromax is emerging as a challenger to the the Korean giant in India. Micromax’s latest sub 10k phone, the A110 Superfone Canvas 2 is a runaway success. Micromax is already beating Samsung and Apple in tablet sales. Of the .55 million tablets sold in the second quarter of 2012, Micromax sold the most with 18.4% market share followed by Samsung at 13.3% and Apple at 12.3%.

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