saavn_english

Saavn launches English selection – competes directly with Spotify and Pandora(s) of the world

Streaming service, Saavn has launched English selection competing directly with the Spotify and Pandora(s) of the world.

Saavn was already available in Gujarat, Hindi, Marathi, Tamil, Teleugu and while Indian languages are important to expand in India, Saavn anticipates serving an even larger Indian user base that’s seeking Western music instead of, or in addition to, regional music.

Saavn English brings music from artists like Jay-Z, Pitbull, Shakira and Michael Jackson to Saavn’s web platform in India, with plans for a future launch on Saavn’s mobile platforms.

The launch of Saavn English puts Saavn in direct competition with companies like Spotify, Pandora, and Rdio – services in the same space, which have yet to launch in India.

Recommended Read : How to listen to Spotify/Pandora from India.

Analysis : Online music industry in India