Qyuki, the social media platform for Indian youth to showcase their talent, find mentors and do some self discovery has been launched, though off by a few days. The site, promoted by music maestro A R Rahman and film maker Shekhar Kapur was in private beta until now. The new media startup had raised Rs 27 crore from Cisco in February for 17 % equity.

AR Rahman, Co-Founder of Qyuki and Indian Music Icon, said

Qyuki will help you creatively explore yourself, open the window for creativity that exists in all corners of India and is a first step to trigger the imagination of Indian minds. Qyuki would be active and focused in driving creative expression of all art forms. The platform will emerge as a strong medium that will enable Indian youth to follow their creative instinct.

Qyuki will also allow brands to use the community in different ways. Brands can reach out to a targeted community, interact with content and co-create brand communication with them.

NextBigWhat for Qyuki? Reality shows and large scale TV style contests on the Internet. Brand contests…so on and so forth.

Recommended read: Shekhar Kapur and A R Rahman’s Qyuki to launch by November: CEO