Quikr's traffic [4 million UVs/Month]

Classifieds Portal Quikr Raises $8 Million, Funding Round Led by Nokia Growth Partners

Quikr, a horizontal classifieds player, announced today the completion of a USD 8 million round for Quikr Mauritius (a holding company of Quikr India) led by new investor, Nokia Growth Partners (NGP), and returning investors, Norwest Venture Partners and eBay Inc.

Quikr offers a web and mobile based classifieds platform that addresses a wide variety of local needs in 40 cities across India. The company claims more than 10 million visitors continues to see rapid growth in the number of buyers and sellers on its platform.

Quikr's traffic [4 million UVs/Month]

Quikr's traffic-4 million UVs/Month

In the month of March, 2010, Quikr raised USD 6 million (led by NVP) and $4.5 million in July of 2009 (by Matrix Partners and Omidyar Networks). This takes the total fund raised to $18.5 million.

What’s your take on Quikr’s free ad posting model? Is it sustainable? Can they really rely on Google Adsense for monetization? Apart from adsense, the company also charges for lead generation to businesses, but is this model really worth more than $30 million in valuation (assuming Quikr’s valuation to be more than $30mn)?

What’s your opinion?

Must Read: The Broken Online Classified Services in India [And An Opportunity To Create Value]


  1. Pradeep

    Quikr also allows you to post premium ads in several cities and they are marketing this offering very aggressively. As their executives have called us several times to try and post premium ads. SO I guess they are generating revenue from there as well apart from adsense and leads

  2. pankaj

    i am wondering if $30mn is the kind of valuation people get on adsense driven businesses? do you think their revenue would be enough to justify that valuation?

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