Grocery and personal care seem to be a hot category on the web for entrepreneurs. In the past three months, NextBigWhat has seen spate in launch of city specific online grocery stores. rationhut

After PuneExpress, Pune has got its another online grocery store rationhut. Launched by Ashish C and Shruti S, rationhut offers more than 4000 products across categories such as grocery, home care, personal care, amongst several others.

Currently, the startup claims delivers orders across all parts of Pune and Pimpri-Chinchwad limits with no delivery charges for orders exceeding Rs.499. Like other startups in the space, RationHut offers delivery in two time slots – morning and evening.

To facilitate delivery on time, rationhut has one distribution center and three store points covering the entire city. “We have 8 runners and 3 vans that move from the Distribution Centers to the store points and 6 two wheelers that take care of the micro deliveries,” said Ashish, co-founder, rationhut.

Unlike most of other startups in grocery etailing space, rationhut is a pure play online play as it doesn’t enable consumers to order through phone or call centers. So far, the venture is being bootstrapped by founders, and not looking to raise fund.

At present, Grocery and personal care contribute around 55% of rationhut’s sale. As far as traction is concerned, rationhut delivers around 20 orders a day with average order
size Rs 950. “Our traffic sees a growth of approximately 34% monthly with returning visitors contributing 9% share,” added Ashish.

The Pune based startup offers Cash on Delivery (COD) along with debit and credit card as payment options. It also allows consumers to pay via swiping credit and debit cards at their doorstep.

Apart from grocery and personal care, rationhut intends to launch vegetables and ice-cream as separate categories in coming months. “We plan to expand across all laterals, and aim to be the largest online hypermarket for Pune,” said Ashish.

rationhut also eyes to expand into cities like Hyderabad and Mumbai. “Our immediate focus is on having a mobile application for rationhut and enhancing the website usability and experience in order to minimize the time required to shop online by almost 60%”, concluded Ashish.

If you are from Pune, do give RationHut a spin and share your experience.

Recommended Read : Online Grocery Stores: A change for the better for the traditional retailers?