Advertising on a Freemium Model :  In the long run, we are all advertisers.

Advertising on a Freemium Model : In the long run, we are all advertisers.

The user and advertiser are today, often the same person, wearing different hats at different points on a platform. The user is the new advertiser because the user now has access to the same advertising infrastructure and can perform the same promotional actions that the advertiser did in the past.

In a maze

Forget features! Great products are answers to very difficult, unanswered questions!

Product creators still think of features because they try to deliver a certain functionality. Instead, a product should actually be visualized as an answer to a pain point. Users don’t use products because they need certain features.

How to design your platform for self-expression [Why would a user talk about your product?]

How to design your platform for self-expression [Why would a user talk about your product?]

Why would a user talk about your product? Often, it’s because your product is really cool and helped them do something that they would never have imagined possible. But users don’t want to be talking about your product all the time.

Of Product/Market Fit and Why Startups Should Care

Of Product/Market Fit and Why Startups Should Care

Finding product/market fit is an iterative process but bottom line is to establish key metrics that define product engagement and focus on those metrics relentlessly. Anything that doesn’t contribute to moving those metrics upward is not important before product/market fit.

Barfi_Movie

Barfi and Murphy : Are great products so damn original? [Sum greater than the parts?]

While many of us are now laughing at the extent to which the movie has been copied, but to those who knew nothing about the original artwork (did you?), the movie still is a great piece of storytelling and proves a simple point that a well conceived products (i.e. sum) is greater than the sum of parts.

The Art & Science of Scaling

Of “Why vs How” and what to answer in early days of your startup

When there is a lot of uncertainty regarding the product, answering ‘why’ could (and I say, could) turn out to be a never-ending-loop. You might be looking for data that doesn’t exist, you could be looking for customers who are still asking for ‘better horses’.

The Slumdog Millionaire

Sad but true: Many Indian brands do not prefer being called Indian [maybe lessons for Indian startups?]

Here’s a fact: if given a choice, an Indian consumer will buy a foreign brand instead of a domestic one. At its most basic level, this preference is sparked by prejudices against an Indian brand name, even though there is no valid reason to justify this bias.

How to start a community around user-generated content: Q&A communities

How to start a community around user-generated content: Q&A communities

Facebook focused on Harvard, Foursquare focused on New York and StackOverflow focused on programmers. In fact, StackOverflow’s growth and moving on to the cooking category from the programming category is a great case study. Apparently, programmers love to cook a lot!

Experiences and Expectations: Design philosophy 101

Experiences and Expectations: Design philosophy 101

When users interact with our products they experience how it works. The users will find the commitment towards the product if it fits just fine with the user expectations while they are trying to achieve their goal.

The Importance of Product-market Fit in Consumer Businesses

The Importance of Product-market Fit in Consumer Businesses

Our contention is that entrepreneurs should demonstrate product-market fit before investing in scaling up. In the Indian context, where new web services are cloned on a weekly basis, waiting to get to product-market fit can be difficult to do. Founders may feel pressured to scale prematurely, justifying this decision with reasons such as “it’s a land-grab” or “first-mover advantage”.