Lessons from Enterprise Client Acquisition : Vagueness around Pricing/SLAs/Deliverable kills it all

Lessons from Enterprise Client Acquisition : Vagueness around Pricing/SLAs/Deliverable kills it all

DO NOT be vague about any of these- deliverables, price, SLA’s. These are things that should be told about upfront to avoid wasting both parties’ time. Customers want to set expectations and move from there as much as you’d not like to be misunderstood and later lose them out.

Startup Suicide: How successful startups kill themselves by competing on features

Startup Suicide: How successful startups kill themselves by competing on features

The general mindset of “do stuff, break things” instils the belief that as long as you’re creating things that seem to be right, you’re making progress.

Y U NO Using?

Why everybody is talking about your product and NO one is using it yet?

On the other hand, being praised by the crowd makes one focus less on seeding the product (the corollary is that great praises will convert to usage as well). And we humans have a tendency to wait for others to initiate the discussion and not start fishing in a dry river!

Advertising on a Freemium Model :  In the long run, we are all advertisers.

Advertising on a Freemium Model : In the long run, we are all advertisers.

The user and advertiser are today, often the same person, wearing different hats at different points on a platform. The user is the new advertiser because the user now has access to the same advertising infrastructure and can perform the same promotional actions that the advertiser did in the past.

In a maze

Forget features! Great products are answers to very difficult, unanswered questions!

Product creators still think of features because they try to deliver a certain functionality. Instead, a product should actually be visualized as an answer to a pain point. Users don’t use products because they need certain features.

How to design your platform for self-expression [Why would a user talk about your product?]

How to design your platform for self-expression [Why would a user talk about your product?]

Why would a user talk about your product? Often, it’s because your product is really cool and helped them do something that they would never have imagined possible. But users don’t want to be talking about your product all the time.

Of Product/Market Fit and Why Startups Should Care

Of Product/Market Fit and Why Startups Should Care

Finding product/market fit is an iterative process but bottom line is to establish key metrics that define product engagement and focus on those metrics relentlessly. Anything that doesn’t contribute to moving those metrics upward is not important before product/market fit.

Barfi_Movie

Barfi and Murphy : Are great products so damn original? [Sum greater than the parts?]

While many of us are now laughing at the extent to which the movie has been copied, but to those who knew nothing about the original artwork (did you?), the movie still is a great piece of storytelling and proves a simple point that a well conceived products (i.e. sum) is greater than the sum of parts.

The Art & Science of Scaling

Of “Why vs How” and what to answer in early days of your startup

When there is a lot of uncertainty regarding the product, answering ‘why’ could (and I say, could) turn out to be a never-ending-loop. You might be looking for data that doesn’t exist, you could be looking for customers who are still asking for ‘better horses’.

The Slumdog Millionaire

Sad but true: Many Indian brands do not prefer being called Indian [maybe lessons for Indian startups?]

Here’s a fact: if given a choice, an Indian consumer will buy a foreign brand instead of a domestic one. At its most basic level, this preference is sparked by prejudices against an Indian brand name, even though there is no valid reason to justify this bias.