Do you recall Clippy? That annoying personal assistant on MS Office, that’d popup and tell you the obvious. “I see that you are typing a letter, do you want me to help?” Context engines that say the obvious will be shunned. They have to tell something interesting every time they show up.
Product Lessons from Tally: The ability to deploy and start using the product within 60 seconds is the key
Those days we printed bar codes on a dot matrix printer. My first customer was Prestige, when they were just moving to real estate. He had garment and textile retail shops at that time. My first corporate customer was Madura Garments.
Why do you need Ed-Tech at all? Are we trying to solve a problem or selling a dream? We have reviewed usage of Learning Management Systems in some of the best business schools. The results were disappointing – with almost no traffic on these websites
If you are the product marketing manager, what elements will you look to market the product? Do you sell your product like a product (set of features)? Or something else?
Startups in cloud space tend to use cloud as a marketing buzzword and while it purely works for investor pitch, it doesn’t really work for your customers.
Especially in India where CXOs are clueless about cloud and often base their decisions on market reports, which are mostly written by consultants to drive more F.U.D into the market.
And how did Jobs and Apple do it? The company follows a set of simple but strict rules to ensure that every product meets Jobs’ standards for clean and flawless design. First, design must complement and improve the product’s usability, never detract from it.
PayTM which launched its bus ticketing serviceon 12/12/12 had a major blast – the company recorded 3012 ticket booking amounting to total revenue of Rs. 3676776.0 in the first day of the business.
DO NOT be vague about any of these- deliverables, price, SLA’s. These are things that should be told about upfront to avoid wasting both parties’ time. Customers want to set expectations and move from there as much as you’d not like to be misunderstood and later lose them out.
The general mindset of “do stuff, break things” instils the belief that as long as you’re creating things that seem to be right, you’re making progress.
On the other hand, being praised by the crowd makes one focus less on seeding the product (the corollary is that great praises will convert to usage as well). And we humans have a tendency to wait for others to initiate the discussion and not start fishing in a dry river!