Of course it’s difficult and very challenging for most brands to weave in context into their branded narrative. Their ad agencies , PR departments and communication managers were not trained for that . In fact we were all raised to stay away from real context. Brands were happy in their silo make-believe-happy-faces-self-centred world.
But consumers have moved on. In the same internet session, a consumer can like the facebook contest of a noodle brand, sign an online petition on cause.org and snap a deal at an e-commerce site.
I hardly save Rs.5-10 every week due to Zoppies but this reward system is so well integrated to the ZopNow experience that they can easily influence our behavior by using this system. Though this system is almost like a closed wallet but the way ZopNow has leveraged this is commendable.
James Bond: Always smooth and suave,charming and eloquent. Knows how to make the other person feel important to get the job done.
Do you recall Clippy? That annoying personal assistant on MS Office, that’d popup and tell you the obvious. “I see that you are typing a letter, do you want me to help?” Context engines that say the obvious will be shunned. They have to tell something interesting every time they show up.
Product Lessons from Tally: The ability to deploy and start using the product within 60 seconds is the key
Those days we printed bar codes on a dot matrix printer. My first customer was Prestige, when they were just moving to real estate. He had garment and textile retail shops at that time. My first corporate customer was Madura Garments.
Why do you need Ed-Tech at all? Are we trying to solve a problem or selling a dream? We have reviewed usage of Learning Management Systems in some of the best business schools. The results were disappointing – with almost no traffic on these websites
If you are the product marketing manager, what elements will you look to market the product? Do you sell your product like a product (set of features)? Or something else?
Startups in cloud space tend to use cloud as a marketing buzzword and while it purely works for investor pitch, it doesn’t really work for your customers.
Especially in India where CXOs are clueless about cloud and often base their decisions on market reports, which are mostly written by consultants to drive more F.U.D into the market.
And how did Jobs and Apple do it? The company follows a set of simple but strict rules to ensure that every product meets Jobs’ standards for clean and flawless design. First, design must complement and improve the product’s usability, never detract from it.
PayTM which launched its bus ticketing serviceon 12/12/12 had a major blast – the company recorded 3012 ticket booking amounting to total revenue of Rs. 3676776.0 in the first day of the business.