Then comes the shock – otherwise known as the real world. What does that look like?
Ugly teens turn into beautiful adults : It’s okay if your first iteration sucks.
People define product management at an action level (negotiating, evaluating mockups, marketing plans etc..) rather than at a principle level creating confusion in the definition. Very few leaders realize that they all converge into 3 core principles.
Why do most social networks never take off?
Why are marketplaces such difficult businesses?
Why do startups with the best technology fail so often?
Beyond the geeky and uber audience, most of the netizens are naive and while you cannot expect them to be smart, the responsibility shifts away from the user to the system.
It’s a good news if you are looking for a product manager, who at the end of his experience don’t want to say I had spec out the whole product but who will say I helped specing out the whole product helping company to achieve have what we have right now in reality.
These services should come as a plug and play and ideally, a platform approach will work. That is, plug into a *Kart system and let their support teams tweak the platform according to their requirement.
Of course it’s difficult and very challenging for most brands to weave in context into their branded narrative. Their ad agencies , PR departments and communication managers were not trained for that . In fact we were all raised to stay away from real context. Brands were happy in their silo make-believe-happy-faces-self-centred world.
But consumers have moved on. In the same internet session, a consumer can like the facebook contest of a noodle brand, sign an online petition on cause.org and snap a deal at an e-commerce site.
I hardly save Rs.5-10 every week due to Zoppies but this reward system is so well integrated to the ZopNow experience that they can easily influence our behavior by using this system. Though this system is almost like a closed wallet but the way ZopNow has leveraged this is commendable.
James Bond: Always smooth and suave,charming and eloquent. Knows how to make the other person feel important to get the job done.