Why Ecommerce Startups Need to Go Beyond Eric Ries' Lean Model

Why Ecommerce Startups Need to Go Beyond Eric Ries’ Lean Model

So if you are an ecommerce entrepreneur, please don’t get overwhelmed by 100 customers buying from you in 4 months of your existence. The game has changed. It’s no more a lean model for ecommerce in India.

The Other Side of Being An Early Adopter

The Other Side of Being An Early Adopter

I am a super early adopter. Any given day, I’d rather use/share feedback to a startup product than the one coming from established companies.

Internet Services : Let it Flow!

Of Yatra, ICICI and Dependency on Internet Services [Dear Product Startups: You are in 'Services' Business]

There is nothing like a customer totally dependent on you to perform certain activities. It’s the most nirvana state for any business.

Google is NOT Killing Reader : Just Making it, Okay?

The Madness Around Building Google Reader Alternative And Why That’s Wrong

So Google is killing Google Reader and suddenly, there is a rush of activity among competitors to grab those users. While Feedly has been trying to maximize the play, launch of AOL/Digg reader makes me ask a few questions.

Visualizing an E-Commerce Customer Experience Map

Visualizing an E-Commerce Customer Experience Map

Implicit data such as user location, age and location can be used to tailor products based on demographics, whilst explicit personalisation, based on past purchases and searches for example, can be employed once you’ve been able to capture who they are.