The simple truth is that people buy from other people, not companies. What is not obvious that this fact is equally true whether the business is online, offline or a hybrid.
Why are we taking you on this trip? To make a point: Don’t get stuck on perfection, the first version of your product doesn’t have to be pretty.
Whether you are creating a new website or app or improving something already existing, you want your online experience to be really driven by your customer’s voice and by not yourself or your team.
In the first part of growth hacking training series, we’ll look at how to do SEO in an effective manner, what you should never do and we’ll also talk about link building.
Almost inevitably, the marketplace bears the brunt of the consumer’s ire. After all, it is their brand and often inducement that draws a buyer in and ensures a purchase happens.
So given this new reality of the marketplace, what else can the e-commerce players do so that they both continue to be seen as preferred destinations, yet do not bear the complete burden of their vendors’ actions?
There are many instances of product teams first manually ‘faking it’ behind the interface of an automated service – Intuit tried this too to test the response to their Fasal product for farmers in India.
Here’s the thing about being a leader – you have to think like one, feel like one – only then can you act like one and eventually become one.
In early stage firms, when the product is new and you are building a process to sell, Pre-Sales stands to be the most important function to stabilize Product Management, Product Delivery, Training & Product Support with a role in all these functions and much more.
So if you are an ecommerce entrepreneur, please don’t get overwhelmed by 100 customers buying from you in 4 months of your existence. The game has changed. It’s no more a lean model for ecommerce in India.
I am a super early adopter. Any given day, I’d rather use/share feedback to a startup product than the one coming from established companies.
I am not sure what VCs mean when they say ‘it’s not scalable’. I don’t even know if that is a criticism or a compliment. What I do know is that it’s completely worth the pain and it’s not replicable over night.
There is nothing like a customer totally dependent on you to perform certain activities. It’s the most nirvana state for any business.
Look around and you will notice that some of the most awesome products that you treasure are the ones who have delivered consistently. And more so, consistency in the world of ‘alpha/beta/MVP’ release cycle is super amazing!!
Let’s be honest. Who is actually innovating in your company? The tie-and-suit class (i.e. everything but engineering) OR the jeans-and-tee one (geeks)?
So Google is killing Google Reader and suddenly, there is a rush of activity among competitors to grab those users. While Feedly has been trying to maximize the play, launch of AOL/Digg reader makes me ask a few questions.