Embarrassed To Launch (Ugly) First Version? Take A Look At These !

Embarrassed To Launch (Ugly) First Version? Take A Look At These !

Why are we taking you on this trip? To make a point: Don’t get stuck on perfection, the first version of your product doesn’t have to be pretty.

The Magic Of Personas on Selling Online [A How To Guide]

The Magic Of Personas on Selling Online [A How To Guide]

Whether you are creating a new website or app or improving something already existing, you want your online experience to be really driven by your customer’s voice and by not yourself or your team.

Introducing - Growth Hacking Training Series [Part 1: Understanding SEO]

Introducing – Growth Hacking Training Series [Part 1: Understanding SEO]

In the first part of growth hacking training series, we’ll look at how to do SEO in an effective manner, what you should never do and we’ll also talk about link building.

Scott Cook, Intuit Founder

Scott Cook’s Recipe For Lean Experiments : The Intuit Experience

There are many instances of product teams first manually ‘faking it’ behind the interface of an automated service – Intuit tried this too to test the response to their Fasal product for farmers in India.

Why Ecommerce Startups Need to Go Beyond Eric Ries' Lean Model

Why Ecommerce Startups Need to Go Beyond Eric Ries’ Lean Model

So if you are an ecommerce entrepreneur, please don’t get overwhelmed by 100 customers buying from you in 4 months of your existence. The game has changed. It’s no more a lean model for ecommerce in India.

The Other Side of Being An Early Adopter

The Other Side of Being An Early Adopter

I am a super early adopter. Any given day, I’d rather use/share feedback to a startup product than the one coming from established companies.