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The Ecommerce to Marketplace Pivot : What More Should Flipkart et al Do

In Flipkart Timeline, Product Management by Sameer

Almost inevitably, the marketplace bears the brunt of the consumer’s ire. After all, it is their brand and often inducement that draws a buyer in and ensures a purchase happens.

So given this new reality of the marketplace, what else can the e-commerce players do so that they both continue to be seen as preferred destinations, yet do not bear the complete burden of their vendors’ actions?