Product positioning is a tricky task – you either end up saying a lot (and become irrelevant) or you just say nothing.
If you’re a product startup, you’ll agree that narrowing down on your product roadmap, and trying to find that perfect product-market fit are things that will be extremely critical in the early days of your startup.
Developers often jump into coding before thinking of what exactly is going to be built. In this post, Parag Arora takes a look at what could go wrong and how you could avoid it.
One of the most important element of user onboarding is to reduce friction during profile completion. Making it a progressive process helps, instead of being a gatekeeper (which most of the products do)
It is quite amazing that the tech enabled OTAs haven’t disrupted the agent model yet – they’re all mostly playing the same information access game – that is not something that will continue to be defensible as a business model too long. Both search engines, as well as social, are making it possible for even small, well run places to connect with their audiences directly.
We all know that how every dollar spent on digital advertising is tracked to the last cent but can it be said true for offline advertising? Answer is hidden below in various methods employed to ascertain the effectiveness of your offline campaigns.
User experience is not about user interface. It’s about an experience that makes a certain action easy. The larger picure is that a great user experience brings trust for the brand.
The simple truth is that people buy from other people, not companies. What is not obvious that this fact is equally true whether the business is online, offline or a hybrid.
Why are we taking you on this trip? To make a point: Don’t get stuck on perfection, the first version of your product doesn’t have to be pretty.