Product Positioning : An Oversimplified Yet Most Amazing Definition

Product Positioning : An Oversimplified Yet Most Amazing Definition

Product positioning is a tricky task – you either end up saying a lot (and become irrelevant) or you just say nothing.

The Only Lesson Product Managers Can Learn From Orkut : Nobody Enters A Dirty Cafe

The Only Lesson Product Managers Can Learn From Orkut : Nobody Enters A Dirty Cafe

Remember “Orkutting”?

The Assumptions & Market Insights That Can Help Indian Product Startup

The Assumptions & Market Insights That Can Help Indian Product Startup

If you’re a product startup, you’ll agree that narrowing down on your product roadmap, and trying to find that perfect product-market fit are things that will be extremely critical in the early days of your startup.

Art of Naming Your Users in Ideation Process

Art of Naming Your Users in Ideation Process

Developers often jump into coding before thinking of what exactly is going to be built. In this post, Parag Arora takes a look at what could go wrong and how you could avoid it.

slack

The Very Cool User OnBoarding Experience That Deserves A Mention [No Slacking Here]

One of the most important element of user onboarding is to reduce friction during profile completion. Making it a progressive process helps, instead of being a gatekeeper (which most of the products do)

Demystified : How To Measure Conversions From Offline Campaigns

Demystified : How To Measure Conversions From Offline Campaigns

We all know that how every dollar spent on digital advertising is tracked to the last cent but can it be said true for offline advertising? Answer is hidden below in various methods employed to ascertain the effectiveness of your offline campaigns.

Consumer Experience : Create Right Chemisty

Do You Pay For Great User Experience? I Do And I Don’t

User experience is not about user interface. It’s about an experience that makes a certain action easy. The larger picure is that a great user experience brings trust for the brand.

Want People to Trust Your Website? Do Not Overlook This Simple Tip

Want People to Trust Your Website? Do Not Overlook This Simple Tip

The simple truth is that people buy from other people, not companies. What is not obvious that this fact is equally true whether the business is online, offline or a hybrid.

Embarrassed To Launch (Ugly) First Version? Take A Look At These !

Embarrassed To Launch (Ugly) First Version? Take A Look At These !

Why are we taking you on this trip? To make a point: Don’t get stuck on perfection, the first version of your product doesn’t have to be pretty.