Product Management/Strategy Related Articles

What Exactly Is MVP? How Minimum? How Much Viable?

By |September 30th, 2014|

Stacking up technology isn't MVP!

The Only Lesson Product Managers Can Learn From Orkut : Nobody Enters A Dirty Cafe

By |September 30th, 2014|

Remember “Orkutting”?

What Makes Habit Forming Products [Tooth-brushing]

By |September 23rd, 2014|

What makes great habit-forming products?

That One Thing (Successful) Consumer Internet Startup Founders Do.

By |September 3rd, 2014|

They reach out to consumers FAST. They skip the early adopter route.

Product Positioning : An Oversimplified Yet Most Amazing Definition

By |August 21st, 2014|

Product positioning is a tricky task - you either end up saying a lot (and become irrelevant) or you just say nothing.

The Assumptions & Market Insights That Can Help Indian Product Startup

By |May 20th, 2014|

If you’re a product startup, you’ll agree that narrowing down on your product roadmap, and trying to find that perfect product-market fit are things that will be extremely critical in the early days of your startup.

Art of Naming Your Users in Ideation Process

By |April 25th, 2014|

Developers often jump into coding before thinking of what exactly is going to be built. In this post, Parag Arora takes a look at what could go wrong and how you could avoid it.

The Very Cool User OnBoarding Experience That Deserves A Mention [No Slacking Here]

By |April 18th, 2014|

One of the most important element of user onboarding is to reduce friction during profile completion. Making it a progressive process helps, instead of being a gatekeeper (which most of the products do)

The Travel Agent Industry is Broken. Ripe for Disruption!

By |April 17th, 2014|

It is quite amazing that the tech enabled OTAs haven’t disrupted the agent model yet - they’re all mostly playing the same information access game - that is not something that will continue to be defensible as a business model too long. Both search engines, as well as social, are making it possible for even small, well run places to connect with their audiences directly.

Demystified : How To Measure Conversions From Offline Campaigns

By |April 16th, 2014|

We all know that how every dollar spent on digital advertising is tracked to the last cent but can it be said true for offline advertising? Answer is hidden below in various methods employed to ascertain the effectiveness of your offline campaigns.

Do You Pay For Great User Experience? I Do And I Don’t

By |April 3rd, 2014|

User experience is not about user interface. It's about an experience that makes a certain action easy. The larger picure is that a great user experience brings trust for the brand.

Want People to Trust Your Website? Do Not Overlook This Simple Tip

By |March 28th, 2014|

The simple truth is that people buy from other people, not companies. What is not obvious that this fact is equally true whether the business is online, offline or a hybrid.

Embarrassed To Launch (Ugly) First Version? Take A Look At These !

By |March 27th, 2014|

Why are we taking you on this trip? To make a point: Don't get stuck on perfection, the first version of your product doesn't have to be pretty.

The Magic Of Personas on Selling Online [A How To Guide]

By |March 1st, 2014|

Whether you are creating a new website or app or improving something already existing, you want your online experience to be really driven by your customer’s voice and by not yourself or your team.

Introducing – Growth Hacking Training Series [Part 1: Understanding SEO]

By |December 12th, 2013|

In the first part of growth hacking training series, we’ll look at how to do SEO in an effective manner, what you should never do and we’ll also talk about link building.