slack

The Very Cool User OnBoarding Experience That Deserves A Mention [No Slacking Here]

One of the most important element of user onboarding is to reduce friction during profile completion. Making it a progressive process helps, instead of being a gatekeeper (which most of the products do)

Demystified : How To Measure Conversions From Offline Campaigns

Demystified : How To Measure Conversions From Offline Campaigns

We all know that how every dollar spent on digital advertising is tracked to the last cent but can it be said true for offline advertising? Answer is hidden below in various methods employed to ascertain the effectiveness of your offline campaigns.

Consumer Experience : Create Right Chemisty

Do You Pay For Great User Experience? I Do And I Don’t

User experience is not about user interface. It’s about an experience that makes a certain action easy. The larger picure is that a great user experience brings trust for the brand.

Want People to Trust Your Website? Do Not Overlook This Simple Tip

Want People to Trust Your Website? Do Not Overlook This Simple Tip

The simple truth is that people buy from other people, not companies. What is not obvious that this fact is equally true whether the business is online, offline or a hybrid.

Embarrassed To Launch (Ugly) First Version? Take A Look At These !

Embarrassed To Launch (Ugly) First Version? Take A Look At These !

Why are we taking you on this trip? To make a point: Don’t get stuck on perfection, the first version of your product doesn’t have to be pretty.

The Magic Of Personas on Selling Online [A How To Guide]

The Magic Of Personas on Selling Online [A How To Guide]

Whether you are creating a new website or app or improving something already existing, you want your online experience to be really driven by your customer’s voice and by not yourself or your team.

Introducing - Growth Hacking Training Series [Part 1: Understanding SEO]

Introducing – Growth Hacking Training Series [Part 1: Understanding SEO]

In the first part of growth hacking training series, we’ll look at how to do SEO in an effective manner, what you should never do and we’ll also talk about link building.

Scott Cook, Intuit Founder

Scott Cook’s Recipe For Lean Experiments : The Intuit Experience

There are many instances of product teams first manually ‘faking it’ behind the interface of an automated service – Intuit tried this too to test the response to their Fasal product for farmers in India.