Product Positioning : An Oversimplified Yet Most Amazing Definition
By In Product Management

Product positioning is a tricky task – you either end up saying a lot (and become irrelevant) or you just say nothing.

The Assumptions & Market Insights That Can Help Indian Product Startup
By In Product Management

If you’re a product startup, you’ll agree that narrowing down on your product roadmap, and trying to find that perfect product-market fit are things that will be extremely critical in the early days of your startup.

Art of Naming Your Users in Ideation Process
By In Product Management

Developers often jump into coding before thinking of what exactly is going to be built. In this post, Parag Arora takes a look at what could go wrong and how you could avoid it.

The Very Cool User OnBoarding Experience That Deserves A Mention [No Slacking Here]
By In Product Management

One of the most important element of user onboarding is to reduce friction during profile completion. Making it a progressive process helps, instead of being a gatekeeper (which most of the products do)

The Travel Agent Industry is Broken. Ripe for Disruption!
By In Product Management

It is quite amazing that the tech enabled OTAs haven’t disrupted the agent model yet – they’re all mostly playing the same information access game – that is not something that will continue to be defensible as a business model too long. Both search engines, as well as social, are making it possible for even small, well run places to connect with their audiences directly.

Demystified : How To Measure Conversions From Offline Campaigns
By In Product Management

We all know that how every dollar spent on digital advertising is tracked to the last cent but can it be said true for offline advertising? Answer is hidden below in various methods employed to ascertain the effectiveness of your offline campaigns.

Do You Pay For Great User Experience? I Do And I Don’t
By In Product Management

User experience is not about user interface. It’s about an experience that makes a certain action easy. The larger picure is that a great user experience brings trust for the brand.

Want People to Trust Your Website? Do Not Overlook This Simple Tip
By In Product Management

The simple truth is that people buy from other people, not companies. What is not obvious that this fact is equally true whether the business is online, offline or a hybrid.

Embarrassed To Launch (Ugly) First Version? Take A Look At These !
By In Product Management

Why are we taking you on this trip? To make a point: Don’t get stuck on perfection, the first version of your product doesn’t have to be pretty.

The Magic Of Personas on Selling Online [A How To Guide]
By In Product Management

Whether you are creating a new website or app or improving something already existing, you want your online experience to be really driven by your customer’s voice and by not yourself or your team.

Introducing – Growth Hacking Training Series [Part 1: Understanding SEO]
By In Product Management

In the first part of growth hacking training series, we’ll look at how to do SEO in an effective manner, what you should never do and we’ll also talk about link building.

The Ecommerce to Marketplace Pivot : What More Should Flipkart et al Do
By In Product Management

Almost inevitably, the marketplace bears the brunt of the consumer’s ire. After all, it is their brand and often inducement that draws a buyer in and ensures a purchase happens.

So given this new reality of the marketplace, what else can the e-commerce players do so that they both continue to be seen as preferred destinations, yet do not bear the complete burden of their vendors’ actions?

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