One of the most important element of user onboarding is to reduce friction during profile completion. Making it a progressive process helps, instead of being a gatekeeper (which most of the products do)
It is quite amazing that the tech enabled OTAs haven’t disrupted the agent model yet – they’re all mostly playing the same information access game – that is not something that will continue to be defensible as a business model too long. Both search engines, as well as social, are making it possible for even small, well run places to connect with their audiences directly.
We all know that how every dollar spent on digital advertising is tracked to the last cent but can it be said true for offline advertising? Answer is hidden below in various methods employed to ascertain the effectiveness of your offline campaigns.
User experience is not about user interface. It’s about an experience that makes a certain action easy. The larger picure is that a great user experience brings trust for the brand.
The simple truth is that people buy from other people, not companies. What is not obvious that this fact is equally true whether the business is online, offline or a hybrid.
Why are we taking you on this trip? To make a point: Don’t get stuck on perfection, the first version of your product doesn’t have to be pretty.
Whether you are creating a new website or app or improving something already existing, you want your online experience to be really driven by your customer’s voice and by not yourself or your team.
In the first part of growth hacking training series, we’ll look at how to do SEO in an effective manner, what you should never do and we’ll also talk about link building.
Almost inevitably, the marketplace bears the brunt of the consumer’s ire. After all, it is their brand and often inducement that draws a buyer in and ensures a purchase happens.
So given this new reality of the marketplace, what else can the e-commerce players do so that they both continue to be seen as preferred destinations, yet do not bear the complete burden of their vendors’ actions?
There are many instances of product teams first manually ‘faking it’ behind the interface of an automated service – Intuit tried this too to test the response to their Fasal product for farmers in India.