Swipe Technologies has signed up Bollywood star Priyanka Chopra as its brand ambassador as the company looks to associate itself with the tech savvy youth of India.

Swipe-Priyanka-Chopra

The company has tied up with the diva for two years and will soon roll out a marketing campaign featuring her and will even launch products themed around Priyanka Chopra.

Swipe aims to use its association with Priyanka to publicize the style + utility quotient that it says all of its devices carry.

Moreover, picking Priyanka wasn’t just down to her popularity but also her versatility, which is also a core value of Swipe.

Swipe claims it currently holds the leadership position in the tablet market in 5 Indian states. With Priyanka Chopra’s pan-India (and even international) popularity, the company hopes it can do a lot better in a lot more places.