10 Facts about Pluggd.in – Who we are, What we do

I get a lot of ‘Oh really!’ sort of expression, when we share some of the hard facts about Pluggd.in with our business partners.

Hence I thought I will take this opportunity to share some of the hard facts with our most important partners, i.e. our readers.

1. We are not a not-for-profit business.

There are several bloggers who just do it for fun. Several startup organizations which are run on a not-for-profit business. Even Pluggd.in was started like that,  but has now turned into a serious business. And we are, just like any other startup trying to create bigger value here.

2. PI is a full time stuff

Yes. Continuing with the first point, I am running Pluggd.in as a full time activity. And we aren’t doing any consulting business to use Pluggd.in as a lead generation channel for the same [In my personal capacity, I do consult with Product companies in defining their product strategy - once in a while]. In short, this is ‘the‘ stuff.

Having said that, the rest of the team is still continuing with their job and will join at an appropriate time.

3. We are a Team

The site was started by me, but now Pluggd.in has a team behind it. Important to note that nobody in the team has a background in journalism. We all are part of the industry and hence, will not get into journalistic mode at all.

And believe me, I am full proud of the team and the insight they bring.

We continually receive requests from people that they want to join PI, but very few survive my ‘bossing’ attack! :). Actually, writing  (good stuff) on a consistent basis is not easy and very few people are able to do it.

4. We are among the top 500 sites in India

Check alexa and we are among the top ~500 companies [ranking keeps moving +/- 50]. If you do not trust Alexa (I personally believe they track the trend perfectly), send me an email and I’d love to share our traffic stats. Compare that with Vizisense and other tools and you will have a hearty laugh.

And all this without covering the most SEO friendly topic in Technology world, i.e. Gadgets.

PI Traffic

5. We do not charge for startup reviews

In the past we have received few requests to review startups in lieu of cash/kind. We never do this. When’er we have received copy of products, we have mentioned them in the review [for instance, book reviews]

Having said that, we do license our content to few media sites, but do not source content from anywhere else.

6. We discuss every review request internally.

We receive many review requests and we review them internally before publishing it on the site. And when we do not publish the review, we try to send a mail to the startup sharing our feedback on their product.

To cut the long story short, we are not a PR publishing company which can publish anything and everything that hits our Inbox.

7. We have received legal notices thrice.

Once we file our IPO and TV channels interview me and ask me ‘stupid things I have been through’, I will share the three legal notices we have received. All of them had no backing, but were desperate attempts by legal teams to justify their salary.

8. Virtual Team

You would be surprise to know that our team members haven’t seen each other! Not a single guy has met more than the other two guys in real world!.

Yeah, we are virtual and we enjoy it. At the core lies trust – each team member has a ‘publish’ privilege. There is no bossing around, you see!

9. Posts/Comment Ratio

So far we have written 3,514 Posts and have ~30,000 comments in the system [doesn’t include tweets etc]. Very few blogs in India have managed to achieve this ratio.

10.  We Hardly Attend any Digital Media/Social Media Conferences

The team hates me for this, but I do not attend/speak at any digital/social media conferences in India. Most of these conferences talk about the same stuff they were talking in 2006. Such conferences are mostly aimed at pleasing sponsors and giving an ego boost to speakers. Hardly any insight.

We are still striving for perfection and each day, we try to bring in better content to our readers.

If you have feedback on the site, please shoot an email [ashish at NextBigWhat.com]

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  1. roshan

    can you share one more important data.
    No of RSS feed subscribers?

  2. Pradeep

    Hey!! great to know that you guys are working so smooth even though you guys are working from different locations.. Great!!

  3. Vishi

    Wow.. the virtual team stuff is amazing. somehow intrigued by this.. can you tell me more.. how did you get the team going without meeting..ever!!

  4. Arvind

    I have been writing on pluggd.in for a long time and met Ashish only last month! Always thought he(Ashish), Naman and PP are simply bots out there scouring the net and throwing their (e)motion on the platform. Ha!

    For one thing I am damn sure, now you seriously don’t need to see your mates to create a successful business! It all depends on trust. Everything else falls in place.

    ~ Arvind

  5. Niche Techie

    I happen to know some of the folks on your team – and I can easily say – its one hell of a team. The kind of variety that they bring to your articles is amazing. Keep up the good stuff guys. Way to Go.


    We should catch up sometime – now that Ashish is in town as well.

    1. Arvind

      Oh definitely. Has been a looooooooooong time indeed.
      When is next SSD?


  6. Abhijeet Mukherjee

    Ashish, I love Pluggd.in and been an avid RSS follower of the site since quite sometime now. I’ve got a few questions.

    1. What are the sources of revenue? The ad blocks on the sidebar and adsense I can see, apart from them any other sources?

    2. Is the site profitable?

    3. Do you work from home or prefer to do it from an office? What are the average number of hours you spend on the overall Pluggd.in related activities everyday?

    4. Do you use any specific project management tool like Basecamp for collaborating with the writers?

    Hope I didn’t ask too many of them. :)



  7. Swaroop

    In many ways, I respect pluggd.in for its true startup colors – lots of gumption, lots of dedication and relentless focus on value to the customer (reader)!

  8. Kaushik

    I would say Plugged.in is the “TechCrunch” for Indian startups. Keep up the good work guys :)

  9. Vivek Rajagopalan

    Great going Ashish,

    I see several exciting opportunities for you ahead. You might want to accept press releases from Indian companies (not resellers) and sites. This can be a paid service too.

    Congrats for not succumbing to the gadget review temptation. Those are dime a dozen and most are copy-paste from a couple of original reviews anyway.

  10. B Shantanu

    Dear Ashish,

    Not sure if you will allow this shameless plug – but I do hope you will let it stay in the larger interest of what we are involved in (trying to change the political systems and governance in India).

    http://Satyameva-Jayate.org will shortly complete 6 years and has a Posts/Comment ratio of 1:12 (1090 posts, 13,076 comments)

    Jai Hind, Jai Bharat!

  11. Rajat

    i think this is one of the best sites based on startups from india.i really liked the content on this site, was referred to this site last year by my friend and ever since i have been hooked up. Excellent website and good work.

  12. Kasi

    Here is the 11th fact !!! :-) Your website is worth $277575.2 USD… i remember it was 150K last year and that is an awesome growth.

    Keep up the good work guys. GOOD LUCK PI.


  13. Nibras Bawa

    Do elaborate point 7 please :)

    Why would anyone want to issue legal notices to this INNOCENT (at least for me) blog? Been a reader for a while now, and in all seriousness i haven’t seen any breach of law.. Seriously would love to know so we may learn a lesson or two from your experience. That said, leave it if you aren’t comfortable discussing it online.. Its just me being a little too nosy :)

    As for virtual team, its how even Automattic (Parent company of WordPress) works. At least they get together once a year, and maybe you guys should :)

  14. Anand

    I started reading Pluggd.in almost 3-4 years back, and since then I read this blog daily. There is always some kind of personal feeling with this blog which is generally lacking with other Indian tech blogs. I always thought that team is based out of Bangalore but after reading this post that they have virtual team, even I’m tempted to join them :) (Ashish knock knock :D) Love pluggd.in. Wishing them great success in future…. Keep rocking….

  15. Melvin Pereira

    Seriously one of the most authoritative sources for startups in India. You are giving a voice to the voiceless… there are multiple websites that I visit now regularly but was introduced by you guys.

    Extremely happy with the information I get here.. Keep up the good work.

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