Worldwide platform as a service (PaaS) revenue is on pace to reach $1.2 billion in 2012, up from $900 million in 2011, according to Gartner, Inc. The market will experience consistent growth with worldwide PaaS revenue totaling 1.5 billion in 2013, and growing to $2.9 billion in 2016.

The category of PaaS (read: What is PaaS) includes suites of application infrastructure services, such as application platforms as a service (aPaaS) and integration platforms as a service (iPaaS); as well as specialist application infrastructure services, such as database platform as a service, business process management platform as a service, messaging as a service and other functional types of middleware offered as a cloud service.

Users may subscribe to a cloud provider’s PaaS or may buy a cloud-enabled application infrastructure product and build their own PaaS for private cloud (private PaaS) or public cloud consumption.

PaaS : Selling Segment

  • The largest segments within the PaaS market are cloud application platform services (aPaaS), accounting for 34.4 percent of total PaaS spending in 2012.
  • Cloud application life cycle management (ALM) services (almPaaS) at 12 percent.
  • Cloud BPM platform services (bpmPaaS) at 11.6 percent.
  • Cloud integration services (iPaaS) at 11.4 percent.

More than 70 percent of PaaS functionality today can be referenced to an application infrastructure and middleware (AIM) capability, calling for AIM vendors to consider PaaS in their offerings or to have a strategy to address the needs of those clients looking at cloud for future deployments.

Today, the largest AIM vendors have only marginal share of the PaaS market (lead by Microsoft and some IBM acquisitions), and this leaves the door open for more competitive landscape disruption over the next three years since many of the largest enterprise software vendors are on the cusp of entering the PaaS market with their own offerings.