Social Entrepreneurship – Interview with Eko Founder [Entrepreneurial Journey, Challenges…and more]

July 24, 2009 on by

[In continuation of our fortnightly theme on ‘Social Entrepreneurship’, here is presenting an interview with Eko founder, Abhishek Sinha.] Please tell us about Eko. Eko envisages a world where mobile phones will be the financial identity of the historically unbanked masses. The customer just walks to the neighbourhood grocer to deposit or withdraw cash, as…

News Roundup – iXiGO Claims 300 Crore Business for Airlines, MNP by December, Etislat-RCOM Tower Deal, ..and more

July 23, 2009 on by

Etislat-RCOM Tower Deal Etislat (earlier acquired 45% stake in Swan Telecom for $900mn) has signed a 10 year old tower sharing deal with Reliance’s infrastructure arm, marking the deal size to Rs. 10,000 crores. Earlier, Telenor had signed a deal with Tata-Quippo for

Does your Brand have a Fragrance? Tips on How to create Brand Property

July 22, 2009 on by

[Part of ‘Marketing Tips for Small Businesses’ series started by Mayank, head of marketing at Redbus.in. This article demystifies the concept of brand property and Mayank has shared interesting case studies in the article. Do share your opinion/comments.] Brand properties Creating a brand property that sticks is probably the greatest communication strategy. A brand property…

Understanding Social Entrepreneurship and Traits of a Social Entrepreneur

July 22, 2009 on by

[[In continuation with our fortnightly theme on Social Entrepreneurship, here is presenting an article written by Hari Pudipeddi of Penseur.in] We use the term “Entrepreneur” for a person who has created something which has a value preposition to the stakeholders in big/small way. Now, I am not going deep into defining Human Entrepreneurship, however, will…

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