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News Roundup: Olacabs Launches in Chennai; Crossword Bookstores to Sell Kobo Devices

In India Online by NextBigWhat

Car rental aggregator Olacabs has launched its services in Chennai. The company already operates in four other cities including Mumbai, Delhi NCR, Bangalore and Pune with over 6000 cabs.

olacabs_logo_thumb.pngBhavish Aggarwal, Co-founder and CEO, Olacabs said, “We will focus on driving efficiency for our cab operators. We are also working with drivers helping them buy their own vehicles and enable micro-entrepreneurship at scale.”

The company has plans to get over 1000 cabs on its platform in the next 6 months. By the end of first year in Chennai, it is looking to have a fleet size of 2000 cabs.

Ad: Tech firm Sokrati Integartes with Facebook Exchange

Ad technology and analytics company Sokrati said that its personaAds platform has been integrated with Facebook Exchange. With this integration, advertisers can showcase specific products that users are most likely to purchase based on their usage patterns on the advertisers’ website.

Speaking about the new development, Rahul Kulkarni, CPO of Sokrati, said: “The cookie cutter approach of showing the user an ad of the last product browsed on a website does not yield optimal conversion rates.”

Sokrati personaAds develops audience personas among the advertiser’s site visitors by analysing their site usage and behavioural patterns.

Crossword Bookstores to Sell Kobo Reading Devices

Crossword Bookstores and ereading solutions provider Kobo have launched a reading platform in India. Readers will now have access to a line-up of devices, Crossword’s content catalogues and Kobo’s apps for iOS, Android, Microsoft, and BlackBerry. The device line-up features a range of E Ink and tablet devices, including the Kobo Touch. Kobo

Kobo will be available in retail locations across India through its partnership with Crossword. Readers will also have access to Kobo’s eBookstore, featuring nearly 4-million titles across 68 languages including ninety five percent of India’s bestselling content, the company said.

The Kobo eBookstore also includes self-published content through Kobo Writing Life, the company’s easy-to-use self-publishing platform, which gives authors control over pricing.