Nokia launches Life+, to sell Asha 308 and Asha 309 by end of 2012 for under Rs 5000

Finnish phone-maker Nokia has launched Nokia Life+, an iteration of its Nokia Life Service which offers information on education, health and infotainment. The new service will be available on Nokia’s new affordable smartphones Asha 308 and Asha 309 too. The two new phones were announced earlier and are likely to start selling in India by the end of 2012 for less than Rs 5,000.

The company claims that over 76 million people have used the original Nokia Life service which works on basic and feature phones without a data connection.

However, the new Nokia Life+ is a web application and needs data connectivity. The service will be available through Nokia Xpress Browser, which compresses Internet data up to 90 %.

“Nokia Life+ will serve as a bridge as people graduate from a primarily text-based mobile experience towards richer, web-based usage,” said Jawahar Kanjilal, Vice President & Global Head of Nokia Life.

The service is now available in 18 countries as a free Web application, accessible as a download from Nokia Store or from the Xpress Browser. Life+ is available in English with two services – ‘Life Skills’ and ‘Live Healthy’ and more services will be added, said a Nokia statement.

Nokia Life+ launch partners include Reader’s Digest, Foundation for Social Change, FKUGM, Detik.com, Cita Cinta, GADIS, Gamatechno, Sygma, Ayahbunda, Madison Research, EnableM, Sina and iMedia.

Later this year, local versions of Nokia Life+ will be available in India, China and Indonesia.