Spotted: With new Inbox, Google Comes up with a new Email Based Ad Format
Google launched a new Inbox a few days back – an inbox that automatically understands the email and sends its to the corresponding tab (Inbox/Promotional/Social/Forums etc).
To those who have enabled the new Inbox, you’d agree with me that Google’s algorithm actually seems to be working fine. And hence, a new ad format that nicely blends ad with the Inbox.
Take a look
The ad is supposedly a contextual ad and as of writing this, clicking on ‘Ads Settings’ throws a blank screen.
Ad Detail Page
You can forward the ad to others and even the save the same in your Inbox.
Point to be noted is that Gmail showed* this ad only in the ‘Promotion’ tab. Maybe it’s time for publishers to learn ‘native advertising’ strategy from Google.
What are your thoughts?
Update: Naman (FindYogi founder) shares that the ad format is being tested for the last 3 months.