App Trends : Native App Browsing Much Bigger Than Mobile Web; Paid App Market is Shrinking
Globally, mobile app industry crossed 102 billion annual app store downloads and $26 billion in revenues, but for most of the (indie) app developers, the trends around monetization and (app) consumption aren’t really clear (mostly they are influenced by global coutnerparts).
Here are two global trends that we believe app developers should be in the know of:
Trend #1 : Native App Usage Vs. Mobile Web
Native app usage has increased drastically over the last few years while mobile web continues to decline. A recent report by Flurry suggests :
- Apps commanded 86% of the average US mobile consumer’s time, or 2 hrs and 19 minutes per day.
- Time spent on the mobile web continued to decline and averaged just 14% of the US mobile consumer’s time, or 22 minutes per day.
- The average US consumer spent an additional 4 minutes/day on a mobile device compared to last year.
As far as app categories are concerned, gaming rules the chart followed by social networking.
Trend # 2: Paid App Market Declines
While paid and paidmium revenue models both shrank from 2012 to 2013, freemium and in-app advertising saw massive revenue gains.
The portion of the entire global app revenue generated by paid apps tumbled from 8% in 2012 to merely 4% in 2013 (via).