Naaptol – Online Shopping Comparison Engine

In Indian Startups by Ashish Sinha12 Comments

Mumbai based startup, Naaptol is a social shopping comparison portal that enables one to search/compare/ buy products based on certain attributes/models.

While this may not sound different from several other portals, naaptol’s difference is the user experience.

Apart from neat colors and clean layout, naaptol has made a good use of ajax and have implemented some cool features (for e.g. ‘filters’ that enables you to filter your search in a very effective way).

Once you have made a choice of product, naaptol will show you different options (online/offline sellers) you can order/buy the product from.

Talking about the business model, it seems naaptol shows only the affiliated stores, which I think is a big challenge. They need to run around the country to cut deals with offline stores and am not too sure how scalable is that.

But at the same time, if they get it right – they have a clear winner in place.

Do give naaptol a spin and share your feedback.

Aside, many of such sites face competition from stores like subhiksha mobile etc., and I am afraid that the online stores do not end up being just the ‘comparison’ portal (i.e. you compare prices/products online and buy from the offline store – short-circuiting the channel?!).

One way to get past this challenge could be by becoming the lead generator for offline stores – i.e. discount coupons.

What’s your opinion?


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  2. pkj

    I do not find the site much appealing. I think someone needs to seriously look at and come up with an Indian version for the same.

    Lead generation model sounds okay. But real business would be done by sites which actually sell the products themselves.

    By the way, affiliates model would never scale well for offline sites. However one site which does seem to have done it well is They were covering affiliates in 4 Indian cities (till yesterday).

    I believe that most such sites are blindly copying 1.0 e-com sites from US. Instead they should focus on features which Indians would be tempted with like discount alerts etc over sms.

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  5. Shailesh

    I purchased a mobile phone from and it was delivered to me within 5 days. I really appreciate the service rendered to me and the customer care team was really prompt in answering my queries. I will surely spread the word about indiavarta to all my friend and surely will make more purchases in future.

  6. riya

    naaptol is okay, but problem is that in india, ecommerce is still trying to take baby steps…we are surely a few years before online shopping really kicks off…what the heck, we dont even feel comfortable using credit cards offline, forget using them online for large purchases! perhaps its prudent to build a community of active shoppers who have an interest in shopping, and who can help each other make better decisions…try out…it looks promising..

  7. best price comparison

    Comparison online shopping is really very benificial to the consumer in many ways. The websites which are working for the same are really worth and helpful to the consumers.

  8. pricesbolo

    Hi,, The Fastest growing Price comparison Portal in India and India’s First location based price comparison portal.Here we also can get Dead cheap offers where you cannot get anywhere in India and the offer will be valid only a week, the service is too good and the product delivery is also very much appreciable they try to deliver within 24 Hrs.

  9. Karthik

    Hi Guys,Check out this Online Shopping Site have lowest prices for laptops,pen drives,hardrives and imported stuff..They have listed N128 at 13999 which is the lowest of all online shopping sites in India..Worth Checking ..Karthik

  10. jerry

    hi ashish,
    it seems a little late in the day to comment on this post,since you wrote this 3 years back,but naaptol has received to many bad reviews,even though my shoppig experince there was ok,it seems others (commenters for this post)have followed suit,and started thier won e commerce portals :)

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