The Indian government is finalising a plan to distribute free mobile phones to the poor at an expense of about Rs 7,000 cr to the exchequer. According to a report, the scheme titled “Har Hath Mein Phone,” is expected to…
In order to participate, one has to download the application first, in which various banners run on it. The user needs to click on the banners and immediately gets an audio message in the inbox. After listening to the audio message, the user is asked to sing a song with the last word of the previous song.
One in every three visits to a website from search came through a mobile device, according to a new study which also found that in India and the Asia Pacific region, mobile search drives a higher percentage of visits than from PC search.
27% of Indian female smartphone users prefer to make payments through their smartphones whereas only 3% of the US females prefer mobile payment
40% of mobile internet users in India ditch newspapers for consuming content on smartphones [Report]
2 Crore of the estimated 4.8 crore Mobile Internet users have shifted 50% of their newspaper and TV time to their mobile screens and what’s being consumed is – entertainment, all categories of news, travel and sports content
Swype’s mixed-language Hinglish database consists of tens of thousands of Hindi words transliterated into Latin script, as well as a vast English wordlist.
This reiterates the fact that publishers not just need a mobile strategy, they need a mobile-only strategy entirely focused on their audiences on-the-move.
Global monetization trend in mobile advertising: iOS rules the roost, Windows Phone has a long way to go
In terms of ad networks, an interesting finding is that the ad networks with the highest fill rates tend to have lower eCPM payout rates, while those with high payout rates tend to have low fill rates.
‘Developing’ nations tend to be more mobile friendly than ‘developed” nations and this has led to some unique innovations. The concept of multi-sim devices along with mobile payments and low value recharge originated in developing countries and later spread across the world.
A Look at India Handset Manufacturers Revenues–HTC and Samsung Register Growth. Nokia drops, but is still #1
Barring Karbonn and Lava, none of the Indian handset players could face intense competition. Their main stay—feature phones—saw a negative growth while the entry level smartphones of various companies saw a marginal rise.