gartner_thumb.png

At 449 mn units, mobile sales decline worldwide: Report

Mobile phone sales world wide has slowed down during second quarter of 2012 as customers delay buying decisions due to a challenging global economic environment and big announcements from phone makers round the corner.  Research and advisory firm Gartner’s new report says that the worldwide sales of mobile phones reached 419 million units in the second quarter of 2012, a 2.3 percent decline from the second quarter of 2011.

Smartphone sales accounted for 36.7 percent of total mobile phone sales and grew 42.7 percent in the second quarter of 2012.”The challenging economic environment and users postponing upgrades to take advantage of high-profile device launches and promotions available later in the year slowed demand across markets,” said Anshul Gupta, principal research analyst at Gartner in a statement.

According to the report, Samsung’s mobile phone sales remained very strong — up 29.5 percent from the second quarter of 2011 (see Table 1), and managed to extend its lead over both Apple and Nokia quarter on quarter. In the second quarter of 2012, consumer demand for the Apple iPhone weakened as sales fell 12.6 percent from the first quarter of 2012, but grew 47.4 percent year on year.

Nokia’s mobile phone sales declined 14.8 percent in the second quarter of 2012. Nokia is battling fiercely with white-box and new emerging device manufacturers to defend its feature phones sales. Nokia succeeded, to a certain extent, in winning feature phone market share as its sales grew quarter-on-quarter. While posting sequential growth in the feature phone market, Nokia’s Lumia devices continue to struggle to find a place in consumers’ minds as a replacement for Android.

In the smartphone OS market, Android improved its lead with an increase of 20.7 percentage points in market share in the second quarter of 2012. While Apple’s iOS market share slightly grew year over year (0.6 percent), it declined 3.7 percentage points quarter on quarter, as users postponed their upgrade decisions in most markets ahead of the upcoming launch of the iPhone 5.

Mobile Phone Sales Report (2012)
Mobile Phone Sales Report (2012)

Leave a Reply