Apps are the new world order. “There is an app for that” has quickly moved from being a fad to a clichéd term as there was never a time when it was truer than now. Startups building apps ranging from games to simple to-do lists are now common place, all serving the needs for their target audience.Appacitive

But there is a sub economy to be found in startups building products catering specifically to the needs of other developers. Appacitive is a cloud based platform for mobile and web based developers to build a scalable backend for their applications.

Launching their beta product at UnPluggd 6th edition, cofounder Nikhil Prasad emphasized the usability of the Appacitive over similar products currently available in the market. The service allows developers to draw the application model on their graphical designer without any need for coding. The team from their end uses the diagram as a blueprint to generate the backend on the cloud to integrate with the app. Appacitive SDK/APIs are used to integrate with the app and the system is up and running.

appacitive plumbing
The most promising feature is the emphasis of the service on scalability. The app developer pays only for what they use. In the current pricing model, the developer can use the free version wherein they have access to a million API and push notifications requests with 200 active users. Going all the way upto the enterprise account, wherein they can customize the package suitable for the needs of the app developers.

appacitive_designer
The service currently supports apps catering to iOS, Android, HTML5 and Windows devices. Appacitive has nearly 80 app developers using the beta version of the app helping them iron out the kinks. Apps which are data intensive, games or those used for content generation form their target client base with the demographic being the US and the European markets which are app advanced systems.

Appacitive’s backend infrastructure as a service for the enterprise customers coupled with an easy to use intuitive interface and focus on scalability might be key value proposition. If you are an app developer, do give their product a spin and share your comments/feedback with the team.

Watch the team launch the product @UnPluggd