Alright, 67% of you consume media lying in your bed [Mobile Trends]

As per a research by InMobi, the average mobile Internet user consume 7.2 hours of media daily and mobile devices represent 27% of this time.

Globally speaking, mobile has surpassed TV in terms of time, with consumers spending 27% of their media time on mobile, compared to 22% on TV.

  • 39% of consumers use their mobile phones while watching TV.
  • Three quarters of mobile consumers plan to conduct mCommerce activities within the next year (76%).
  • 42% of mobile consumers claim mobile advertising has introduced them to something new.
  • 66% of mobile users are just as comfortable with mobile advertising as they are with TV or online advertising.
  • Advertising on mobile devices has led to mobile gaining tremendous popularity as a viable shopping channel, with
  • 42% of respondents indicating that mobile ads have introduced them to something new
  • 23% of respondents indicating that mobile ads saves time and money
  • 14% of respondents indicating that mobile ads have influenced them to buy via mobile
Mobile Consumption Report

Mobile Consumption Report

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[Via]