Ladyblush

Exclusive: German group of investors of Rocket Internet fame invests under $4 mn in LadyBlush

In Deal Flow by NextBigWhat

Women focused ecommerce marketplace Ladyblush has raised an undisclosed amount of institutional investment from Germany based investors, according to sources.

The round was led by investors based in Berlin and domestic angel investors also participated in the round, at least two sources close to the deal told NextBigWhat.

We tried contacting Rahul Sethi, the co-founder of Ladyblush. He neither confirmed or denied the development.

Our sources said that though the exact amount of investment is not known, it is likely to be under $4 mn. This is the first investment raised by Gurgaon based marketplace.

One of the sources said that the Germany based investors are former Rocket Internet’s top brass.LadyblushLaunched by Rahul Sethi, Suneet Manchanda and Nagarjun Srivastava – LadyBlush currently does few thousands transactions every month, and so far the firm has not gone for any marketing.

During an earlier interaction with NextBigWhat, Sethi revealed their strategies for organic growth.

Unlike 2012 which saw investor’s becoming wary of spending on ecommerce space in the midst of regulatory uncertainty and high burn rate at companies, this year has been great for ecommerce so far.

Earlier ShopClues had raised $10 mn from Helion Venture Partners, Nexus Ventures and Netprice.com Chief Executive Officer Teruhide Sato. Gurgaon based HealthKart, which sells consumer healthcare goods online raised $14 million in series B funding from Intel Capital and Sequoia Capital.