Kidloo – Buy Toys, Diapers and All Things Kids Online

E-commerce is the buzz word for 2011 and it is not even sparing the kids. Kidloo is an e-commerce venture concentrating on product line kids between 0-12yrs of age. The site boasts of a wide range of products ranging in toys, diapers, health care, play school, educational games, apparels, furniture etc.

The venture is well timed given all the action in e-commerce which will certainly get all the VC attention and possibly a lot parents as well. Though the product line is good and will certainly grow, what needs to change immediately is UI. There is no trust building element on the site. Not much effort has gone into SEO or influencing the buying decisions through social web. The startup is banking upon offering branded stuff at big discounts.

Kidloo is from the founders of LootMore.com. The market that it is targeting is about Rs.20,000 Crore in size with an annual growth rate of about 15%. Startups like Rentoys are also targeting the same market but with a different model of renting toys, instead of selling them.

Do give Kidloo a spin and share what you think of it.

[Naman is a startup enthusiast and has worked with couple of Indian startups as Product Manager. He writes at The Inspire Blog]