Now that iTunes has launched in India, it’s bound to be compared with homegrown players like Flipkart’s Flyte and Hungama.

Is iTunes pricing cheaper than Flipkart’s Flyte or Hungama?

Among all the players, Hungama offers a fixed fee model and charges flat fee of INR 10/song and 99 songs for INR 99 (30 days timeframe) plus DRMed content (details here).

We decided to give both iTunes and Flyte a spin (Hungama follows a flat-fee model, so we skipped it) Р we randomly selected few albums (different genre) and here are the results (a sort of apple to apple comparison!)

Album iTunes (INR) Flyte (INR)
Talaash 72 48
Agent Vinod 80 99
Ishaqzaade 105 105
Ek Main Aur Ekk Tu 84 63
Bodyguard 120 108
Jab Tak Hai Jaan 108 135
Marasim 80 119
Chak de India 84 35
Guru 100 105
Bombay 72 54
Indian Ocean – Desert Rain 84 100
Its Ok Its All Good (Pentagram) 120 100
Topiwalleh 120 100
Sufi Soul (Hamza) 30 20

Is iTunes cheaper than Flipkart? Or vice versa?

There is no clear winner here – but we believe that this game is more about access and distribution and customers aren’t just paying for the media, but also for the consistent experience across devices.

What’s your opinion?