Indian Urban School Kids Are Digital Natives
Survey by TCS reveals some interesting findings about the urban school kids in India
- 3% of urban students spend over an hour online daily
- 93% are aware of social networking
- Orkut and Facebook are most popular online destinations
- 46% use online sources to access news; TV, newspaper users at 25 per cent
- 62% have a personal computer at home
- 1 in 4 students own laptops in metros; 2 of 3 own music players
- IT and engineering remain overwhelming popular career choices
- Media and Entertainment, Travel and Tourism are emerging careers
- USA, UK top list of international destinations for higher studies
The survey (link) was conducted by TCS to identify the DNA of future employees.
TCS identified the youth in four categories
- The Globetrotter: Today’s students continue to express a strong desire to be mobile like previous generations. The Globetrotter has global ambitions and wants to study and work abroad.
- The Gadgetphile: Students from both metros and mini-metros who love gadgets and aspire to have the latest products available. The i-Pod Indian is more likely to be found with access to a web-enabled mobile, the latest gaming console, i-Pods and if he/she doesn’t have one, then aspires to own an i-Phone.
- The Nation-builder: The Indian student is focused on his/her career but is as much interested in the additional benefits that careers brings, such as travel, learning new skills, experience to be gained, interesting workplace, and salary. The Nation-Builder is optimistic about Indian companies and favours them over the most popular international MNCs.
- The Social Networker: The Social Youth communicates with anyone and everyone as long as they have the same interests. This child could mark the start of a new democracy where he/she reaches out to more people through social networks and is likely to be more socially active, willing to gather other like-minded youths or even form social network parties.
What’s your take on these findings?