Driven by larger penetration into tier II, III cities and growing rural market various premium footwear brands are foraying into India’s non-metro market which holds enormous growth potential and account for about 55 per cent of the overall footwear industry (per capita consumption of shoes in India , i.e. number of footwear worn by an individual is currently about 2.5 shoes per year, as per a study conducted by Assocham).
As far as men:woman ratio is concerned, Indian footwear market is dominated by men’s segment which accounts for about 55 per cent followed by ladies’ and kids’ segement which account for about 30 per cent and 15 per cent respectively.
Online shoe shopping is a significant segment that is fast emerging in terms of footwear sale and currently accounts for about eight per cent of the overall industry and is expected to reach about 20 per cent by 2015. [via assocham].
Shoe time, folks!
* – Keep in mind that Assocham data has been questioned even earlier, so take this data with a pinch of salt.
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