India Online Report –47mn User Base ( 6% Drop in Internet users), Cyber cafe user base shrinks

In India Online by Ashish Sinha6 Comments

One of the top confusion in India online world is the total number of Internet users – 45mn? 30mn?

Here are the latest India Online statistics from Juxtconsult – paints a not-so-merry picture of India online world:

  • ‘All’ internet users down at 47 million (39 million urban, 8 million rural)
  • Drop of 6% from last year (lapse of around 3 mn occasional users)
  • Just 10% growth in ‘regular’ users base*, reaching 38.5 mn (33 mn urban)
  • +3.5 mn regular ‘urban’ users over last year, +0.4 mn regular ‘rural’ users
  • 28% growth in ‘daily’ internet users (+7 mn in last 1 year to reach 32 mn)

Access Point:

  • Exclusive cybercafé user base shrink to become just 6% of all internet users
  • Office continues to be the place from where internet is accessed the most (68% at ‘multiple’ access point level)

Challenges:

  • 1 out of 3 computer user still not using internet
  • Most new broadband connections are ‘replacement’ connections
  • Still only 4 mn internet users access it through mobile phones

Class/Demographics of Indian Internet Users

  • Only 13% of existing internet users prefer to read in English
  • More importantly only 20 mn Indians (<2% of all) prefer to read in English
  • 4 out of 5 online Indian are in the ‘prime’ of their life (19-35 years)
  • 3 out of 4 of them belong to the ‘consuming’ and ‘aspiring’ class (almost half of them belong to SEC ‘A’ and ‘B’)

Online Shopping

  • 91% of all regular online Indians ‘shop’ online (search or buy)
  • 20% have also bought online in last 1 year, i.e., ‘active’ online buyers base of 7.5 million
  • 74% of travel buyers have bought train tickets, 34% air tickets
  • Credit card is the most popular mode of online payment at 50%
  • Less than 1 in 5 ‘non-buying’ online shoppers cite ‘fear of misuse of credit card’ as a reason for not buying online

Top 10 Online Activity:

  • Job search    72%
  • Instant messaging/chatting    68%
  • Check general news    63%
  • Dating/Friendship    56%
  • Check sports (other than cricket)    53%
  • Check cricket content/score    53%
  • English info search engine    50%
  • Matrimonial search    50%
  • Listen/stream music online    49%
  • Download music    48%

Top 10 Sites:

  • Google    35%
  • Yahoo    25%
  • Gmail    11%
  • Orkut    7%
  • Rediff    4%
  • Indiatimes    1%
  • Moneycontrol    0.7%
  • Hotmail    0.6%
  • Youtube    0.5%
  • Sify    0.5%
Snapshot Of Juxt Consult India Online 2009 Study

Do you agree with these findings? I am not really sure of findings related to English language. But as with market research, these are based on a certain sample size – so take it with a pinch of salt!

Comments

  1. Satyajeet Singh

    As per Internet World Stats there are 81 million internet users in India and 60 million as per I-cube (IAMAI). These were the common activities mentioned in the latest IAMAI report.

    Email and Gaming seems to be missing from Juxt Consult’s report. May be because their popular activities were derived from a sample of 12,500 users through an internet survey.

  2. Satyajeet Singh

    Purpose of Internet access (I-Cube IAMAI) %
    E-mail 91%
    General information search 76%
    Educational information search 49%
    Text Chat 46%
    Online Gaming 41%
    Online jobsites 37%
    Music/Video on the Internet 32%
    Financial information search 21%
    Book railway tickets on the Internet 21%
    Online banking 20%
    Online NEWS 13%
    Internet Telephony/Video Chat/Voice Chat 13%

  3. Sameer

    ” 4 out of 5 online Indian are in the ‘prime’ of their life (19-35 years) ”
    Damn, just realized I’m past my prime :)

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