India Online Report –47mn User Base ( 6% Drop in Internet users), Cyber cafe user base shrinks

One of the top confusion in India online world is the total number of Internet users – 45mn? 30mn?

Here are the latest India Online statistics from Juxtconsult – paints a not-so-merry picture of India online world:

  • ‘All’ internet users down at 47 million (39 million urban, 8 million rural)
  • Drop of 6% from last year (lapse of around 3 mn occasional users)
  • Just 10% growth in ‘regular’ users base*, reaching 38.5 mn (33 mn urban)
  • +3.5 mn regular ‘urban’ users over last year, +0.4 mn regular ‘rural’ users
  • 28% growth in ‘daily’ internet users (+7 mn in last 1 year to reach 32 mn)

Access Point:

  • Exclusive cybercafé user base shrink to become just 6% of all internet users
  • Office continues to be the place from where internet is accessed the most (68% at ‘multiple’ access point level)

Challenges:

  • 1 out of 3 computer user still not using internet
  • Most new broadband connections are ‘replacement’ connections
  • Still only 4 mn internet users access it through mobile phones

Class/Demographics of Indian Internet Users

  • Only 13% of existing internet users prefer to read in English
  • More importantly only 20 mn Indians (<2% of all) prefer to read in English
  • 4 out of 5 online Indian are in the ‘prime’ of their life (19-35 years)
  • 3 out of 4 of them belong to the ‘consuming’ and ‘aspiring’ class (almost half of them belong to SEC ‘A’ and ‘B’)

Online Shopping

  • 91% of all regular online Indians ‘shop’ online (search or buy)
  • 20% have also bought online in last 1 year, i.e., ‘active’ online buyers base of 7.5 million
  • 74% of travel buyers have bought train tickets, 34% air tickets
  • Credit card is the most popular mode of online payment at 50%
  • Less than 1 in 5 ‘non-buying’ online shoppers cite ‘fear of misuse of credit card’ as a reason for not buying online

Top 10 Online Activity:

  • Job search    72%
  • Instant messaging/chatting    68%
  • Check general news    63%
  • Dating/Friendship    56%
  • Check sports (other than cricket)    53%
  • Check cricket content/score    53%
  • English info search engine    50%
  • Matrimonial search    50%
  • Listen/stream music online    49%
  • Download music    48%

Top 10 Sites:

  • Google    35%
  • Yahoo    25%
  • Gmail    11%
  • Orkut    7%
  • Rediff    4%
  • Indiatimes    1%
  • Moneycontrol    0.7%
  • Hotmail    0.6%
  • Youtube    0.5%
  • Sify    0.5%
Snapshot Of Juxt Consult India Online 2009 Study

Do you agree with these findings? I am not really sure of findings related to English language. But as with market research, these are based on a certain sample size – so take it with a pinch of salt!

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