The big issue with paid online marketing (particularly SEM) is that everyone wants to solve it the complex way. Companies employ expensive tools and optimization algorithms, often at the cost of simple metrics and common sense.
This is a major evolution for the country’s largest newspaper publisher, as it involves cutting off Google AdWords and also slowly shifting some amount of physical sales to the online platform.
Now Flipkart users can get content from US based Publish On Demand Global (PODG) via the e-commerce platform.
ixigo which started as a meta search engine pivoted to travel planning a year back and the company claims to have over 2.5 million active users every month and almost 2.5 million app downloads across the 5 apps.
Credit card company American Express (Amex) has purchased a minority stake in Bangalore based mobile payment solution company Ezetap.
Sun TV has entered into multiple partnerships to deploy its content online, as well as part of in-flight entertainment.
Pinterest users in India can now access their accounts in Hindi.
Info Edge has announced a further increase in its stake in Canvera Technologies – an online photography platform, taking its total stake to 32%.
Facebook Messenger users on Android can now have the best of both worlds. It has introduced a free voice calling feature for Android phone users in India.
That social media is being used for false propaganda is no secret. That you can spread a lot of lies and rumors is no secret either. However, you can’t always get away with it.