Unhappy with Your SEM Conversion Rate? You Are Doing It Wrong!

Unhappy with Your SEM Conversion Rate? You Are Doing It Wrong!

The big issue with paid online marketing (particularly SEM) is that everyone wants to solve it the complex way. Companies employ expensive tools and optimization algorithms, often at the cost of simple metrics and common sense.

Times Group Launches It’s Own AdCenter to Compete With Google & Others

Times Group Launches It’s Own AdCenter to Compete With Google & Others

This is a major evolution for the country’s largest newspaper publisher, as it involves cutting off Google AdWords and also slowly shifting some amount of physical sales to the online platform.

Flipkart Partners with PODG to Distribute and Source E-Book Content

Flipkart Partners with PODG to Distribute and Source E-Book Content

Now Flipkart users can get content from US based Publish On Demand Global (PODG) via the e-commerce platform.

ixigo Revamps Trip Planner; Integrates with Google Street View

ixigo Revamps Trip Planner; Integrates with Google Street View

ixigo which started as a meta search engine pivoted to travel planning a year back and the company claims to have over 2.5 million active users every month and almost 2.5 million app downloads across the 5 apps.

Amex Sees Growth Potential In Indian Payment Space. Picks Up Stake in Ezetap.

Amex Sees Growth Potential In Indian Payment Space. Picks Up Stake in Ezetap.

Credit card company American Express (Amex) has purchased a minority stake in Bangalore based mobile payment solution company Ezetap.

Sun TV Partners With Youtube, iTunes; Also Get Access In-flight

Sun TV Partners With Youtube, iTunes; Also Get Access In-flight

Sun TV has entered into multiple partnerships to deploy its content online, as well as part of in-flight entertainment.

Pinterest Goes Local in India; Adds Hindi to List of Languages

Pinterest Goes Local in India; Adds Hindi to List of Languages

Pinterest users in India can now access their accounts in Hindi.

Info Edge Makes Further Investment in Canvera, Stake Upped to 32%

Info Edge Makes Further Investment in Canvera, Stake Upped to 32%

Info Edge has announced a further increase in its stake in Canvera Technologies – an online photography platform, taking its total stake to 32%.

Now, Facebook Messenger for Android Brings Free Voice Calling to Indian Users

Now, Facebook Messenger for Android Brings Free Voice Calling to Indian Users

Facebook Messenger users on Android can now have the best of both worlds. It has introduced a free voice calling feature for Android phone users in India.

WikiLeaks Says Assange Didn't Endorse Modi; BJP Says Don't Need Any

WikiLeaks Says Assange Didn’t Endorse Modi; BJP Says Don’t Need Any

That social media is being used for false propaganda is no secret. That you can spread a lot of lies and rumors is no secret either. However, you can’t always get away with it.