Category Archives: India Online

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Housing – Are They Brokers Or A Real Estate Portal? [A Broker’s Take On New New Thing]

[Editorial Notes : Can Housing.com disrupt brokers? Here is a broker’s take on Housing’s model. As a platform, we belive that it is important for new new startups to engage with existing food chain for a meaningful dialogue.]

I am really not sure where to begin with when it comes to Housing.com. It originally began with an innovative design (at least where the Indian Market is concerned) for a web portal based on real estate. The concept was simple – list your properties to prospective buyers and renters in a brilliantly designed website. They made the website attractive and easy to work with.housing 2

The user interface was attractive, easy to load and came with map search. The property pictures were clicked professionally by their designated staff. This ensured that what you see is what you get. Each listing was verified by their employee.

I heard about how brilliant it was from my own clients especially the young ones. The students and the bachelors who were savvy with their purchase. To attract this crowd, I spent a reasonable amount of money on Housing.com on advertisement. It was the IT thing. The results on advertising not so good. There were way too many bargain hunters looking for something that simply did not exist in the market. They allowed listing directly by owners, which is OK.

However, the owners also gave properties to real estate agents and brokers. These same brokers have paid top dollars to advertise on the same platform as the owners. The policy that Housing.com has apparently is advertise the owners property and keep the brokers in the back end. So the same property is not listed.

Collect money for advertising from the real estate consultants, agents, brokers but display the owner’s listing directly. Now that’s a shady picture.

OK so let’s leave that point aside, and move on to the other point of contention. It is a well known fact in Mumbai’s real estate industry that owners are not loyal to one real estate broker. They prefer to work with several brokers. For some apparent reason, owners believe the Myth that their property will get sold or leased quicker that way. Anyways, lovely Housing.com has a first come first serve basis.

The first person to list their property is the ONLY one who can share the benefit. So the others who have paid subscription fees get diddly squat. No rotational listings, no multiple listings, just ONE. OK acceptable to me but then am I supposed to put only 3-4 properties where the owner has some sort of exclusivity clause with me. Good luck trying to get that in this market.

OK, now let’s leave the disloyalty of owners aside. I accept that this is the world we live in! There was great hullabaloo about how the photographers of Housing.com were trading property information among other brokers for few hundred bucks, a cup of tea or maybe just for tier friends and buddies.

Real estate brokers who trusted the photographers with their information and took them to the apartments and properties. These photographers then started trading this information to other brokers for short change. Apparently this happened in Powai. Now this is just down right ugly. The story is not far fetched. It is quite possibly happened.

OK! By now I have ignored the fact that I pay subscription fees for my property listings to not be listed. I have ignored the fact that I am competing with the actual property owners to lease or sell the property. I have ignored the fact that I am competing with other brokers for getting my listing before anyone else gets it. I also ignore the fact that their photographers are cheats and steal my property data to other scrupulous brokers.

But now I am dealing with a whole new set of EVIL from Housing.com. This one is a brilliant scheme. Buy your Flat directly from Housing.com. Yes folks – You can buy your Tata Home in Pune, Bangalore and Chennai directly on Housing.com. Check it out for yourself – https://housing.com/tatavaluehomes. So now they are real estate brokers themselves. I think I should just shoot myself in the head.

Now I have a whole new level of IT professionals and IIM graduates who want to become real estate brokers.

Here you have it folks – my one year subscription is not even over yet and Housing.com has found innumerable number of ways to cheat me of my subscription. I think I have learnt my lesson. They are bagging money from one investor to another. Getting fresh financing from every venture capital possible. I wonder how this internal scam works for them. Take more money from the latest one and return to the earlier one with additional bonus. This reminds me of Charles Ponzi.

And at that note I will leave you to make your own decision if you would like to put money in their lovely website which reminds me more and more of a lovely blonde girl friend who wants to be friends with you only till you have money to spend on her! The Rest is All …

[Guest article by RK Realtors]

Popular Search Queries Of 2014 : Narendra Modi, Sourav Ganguly, Sunny Leone Top The List

You may not be using Bing as the primary search engine, but Microsoft has managed to be the first to come up with 2014’s top search query before Google and Yahoo.

Top Search Queries In India For 2014
Top Search Queries In India For 2014

Prime Minister Narendra Modi is the most sought-after political leader. Despite retiring, Sourav Ganguly continues his reign at the top as the most popular sportsperson on the Net while Sunny Leone tops the celebrity list, fighting off challenge from Katrina Kaif and Deepika Padukone.

World peace seems top-of-mind for online audiences, with more Indians actively tracking ISIS online than the 2014 general elections, Mangalgyaan Mars Orbiter Mission, the Pro-Kabaddi League, etc. Sunny Leone starrer Ragini MMS 2, 2014’s top opening weekend grosser, topped the Internet charts.
Take a look:

Movies Music Sports Celebrities Political Leaders News Topics
Holiday Drama Queen Sourav Ganguly Sunny Leone Narendra Modi ISIS
Kick Bang Bang Sachin Tendulkar Katrina Kaif Jayalalitha Elections 2014
Jai Ho Ice cream Mary Kom Deepika Padukone Smriti Irani Asian games
Yaariyan Suno Na Sangemarmar Virat Kohli Priyanka Chopra Jawaharlal Nehru Mangalyaan
Ek Villain Sunny Sunny Saina Nehwal Salman Khan Indira Gandhi Xi Jinping India visit
Highway ABCD Yuvraj Singh Kareena Kapoor Sonia Gandhi Pro Kabaddi League
Gunday Hangover MS Dhoni Preity Zinta Arun Jaitley Indian Super League
Main Tera Hero Caller Tune Leander Paes Alia Bhatt Rajiv Gandhi One Life is Not Enough
Singham Returns Sawan Aaya Hai Sunil Gavaskar Hrithik Roshan Manmohan Singh National Sports Day
Queen Daawat E Ishq Shikhar Dhawan Parineeti Chopra Sushma Swaraj Akash Missile launch

Zomato Introduces Mobile Ads On Its App

wp_ss_20141128_0001Restaurant search and discovery service Zomato has announced the introduction of advertisements on its mobile app. Users will now see in-line ads for restaurants contextual to their search and location, appearing on search result pages.

Zomato claims huge traction through its mobile apps with 50% of its more than 30 million users accessing the app across the globe on mobile phones.

Zomato’s revenue model is based on hyper-local advertising contextual to the user search criteria, where users searching for restaurants in a particular area see ads for other relevant dining establishments in and around that location. This allows restaurant businesses to target customers already searching for dining options in their catchment area. At present, over 4500 restaurant businesses in 15 countries globally advertise on Zomato.  Zomato’s mobile focus is also accompanied by the recently launched Zomato for Business application – an app built exclusively to help business owners engage with customers and drive business.

“We experimented a bit over the past few months, and we believe we have the right product is in place now. This increases the reach of our advertisements by 100%. We have been focusing on mobile as a company for a while now and this accompanied by the Zomato for Business app, which is already gaining traction steadily, holds great promise.” – Zomato Co-Founder and COO, Pankaj Chaddah

Zomato also added another country to its growing list of international locations with the launch of its section for Ireland. Zomato covers over 3,000 restaurants in Dublin, and is available on web and mobile.

Amazon India Goes On Exclusive Spree : Brings Grasim Onboard + Pranab Mukherjee’s Latest Book

Grasim, the fashion brand under Aditya Birla group has announced an exclusive tie up with e-tailer Amazon.in following which Grasim’s exclusive line of readymade shirts and special suiting/shirting gift packs will now make an online debut.

grasim

Pranab Mukherjee’s The Dramatic Decade: The Indira Gandhi Years

Amazon has announced pre-orders of “The Dramatic Decade: The Indira Gandhi Years”, authored by Shri. Pranab Mukherjee exclusively on Amazon India. The book chronicles the history of India from the perspective of a parliamentarian and statesman who has been in the thick of things in the political arena of that decade.pranab-mukherjee-indiragandhi

The book will debut exclusively on Amazon.in and will be available for delivery from 11 , December 2014 onwards. It will be exclusive on the Amazon.in platform till 31 December, 2014.


The battle is getting interesting. With Amazon grabbing Grasim, the popular apparel brand (and earlier Future group) and Xiaomi foraying into offline stores, Flipkart definitely has something to worry about.

 

Housing Partners With Tata Value Homes; Launches Interactive Home-Buying Feature – Slice View

Online real estate portal Housing.com has launched a new feature Slice View, an interactive home booking platform in partnership with Tata Value Homes to launch an exclusive online-only inventory across 4 projects with a pre-launch up to 10% price appreciation within one week.

Slice view allows users to literally slice through each floor of a building project, select flat and make a booking in just a few clicks. The feature provides an interactive exploration of the house along with easy booking experience.

slice view

Pre-registration opens starting today to make a booking for the apartment of choice from Wednesday, November 26th until Sunday, November 30th by making an online payment of just Rs.30,000 on Housing.com. The four online-exclusive projects on offer cover 3 of the major Real Estate markets in the country: Bangalore, Pune and Chennai, with special pre-launch prices starting at just Rs.29.9 lakh.

Tata Value Homes had earlier made booking available through an exclusive partnership with Snapdeal. Later on, they had launched their own housing website tatavaluehomes.com. This clearly states that TATA had seen good luck with selling homes online.

Housing.com had recently launched customized online rental agreements for its Bangalore users. They had also secured $100 million in funding from SoftBank.

Here is a video to better understand the newly launched feature:

This Chart Explains Why Google Conducts GOSF

The GOSF 2014 (Great Online Shopping Festival) has been announced and we have often been asked why Google India conducts GOSF? What’s in for Google India to lead GOSF (some often confuse it with Google Online Shopping Festival!)? After all, Google doesn’t do something similar in any other geography and they don’t even run an ecommerce service in India.

In short, they make no money from GOSF!

Well, this chart explains why Google India conducts GOSF.

Google India Revenues [Numbers In Crores]
Google India Revenues [Numbers In Crores]
Google India revenues have gone by almost 48% over the last one year!

The growth engine lies in marketing campaigns and advertisements run by ecommerce portals primarily.

The numbers are hitting through the roof and thanks to the competition, customer acquisition costs have gone up massively.  And in this entire drama of CAC, Google India makes the most!

Market leadership, Anyone?

Well, this is an example of how to create market leadership and GOSF is Google’s way to show how big and important it is to Indian ecommerce companies. Google makes no money out of GOSF, but through the entire year, they probably make more money than Ecommerce portals!

For Google, GOSF is a way to create more awareness about ecommerce among Indian consumers and be more useful to its customers, i.e. the ecommerce companies.

After all, somebody had to start India’s Black Friday sale !

It won’t be too long when Facebook starts doing something for Ecommerce players?

Coming Up : The Big Battle Between Funded Taxi Startups And The Rest.

In the last 6 months, startups ended up raising big rounds.

UberGo Vs. Auto
UberGo Vs. Auto

TaxiForSure raised Series C  (amount not disclosed, but expected to be ~$40mn). Ola raised Series D ($210mn) recently.

The total funding (excluding Uber and Meru’s undisclosed numbers) surely stands at more than $350mn (close to ~INR 2200 crores).

And the biggest positive to this is great affordable service (people will pay anything to not-haggle-with-an-auto-rickshaw-guy) and availability of cabs (a better lifestyle).

The biggest negative impact? None to consumers, but the overall industry is suddenly seeing massive drops in the fare rate, similar to what Ecommerce has done to offline retailers.

Loaded with investors money, Ola/TaxiForSure/Uber are able to reduce the price in order to acquire customers while for the offline ones, it’s business-as-usual (they can’t think out-of-the-box, they were never forced to!)

Coming Up : The Big Battle.

Earlier, Ola became part of election campaign agenda and now that companies are positioning themseleves as ‘alternative to auto rickshaws’, an imminent battle is about to happen.

What’s really happening is that companies are poaching drivers (and cabs) from the competition by giving away monetary incentives which are unheard in this space. I spoke to few Ola drivers and they said why they moved away from other competitors (Reason # 1: incentives are better. Reason 2 : Ola doesn’t fine drivers, unlike others who fine drivers Rs. 500 for not keeping the cab clean).

“This move by private operators will prove suicidal for auto drivers. In the city some of the private operators have reached an agreement with auto drivers stating that operator would credit Rs 10,000 every month into drivers’ account, give them a mobile phone and other benefits.All the auto driver has to do is run the auto at the fare fixed by the operator, say Rs 10 per kilometer. This agreement is illegal and questions the authority of the transport department that issues the permit.
Though offers look fancy for auto drivers in the beginning they will be deceived by the operators.If the state government fails to take action we will definitely act against the injustice.” [President of auto association/source]

This is India’s version of what happened to Uber in other countries. We certainly hope that these battles don’t result in physical fights (which, I am sure will happen), but for sure these are defining times in the history of India’s transportation industry.

The winner will not be decided in the next 5 years, but in the next 10-15 years.

Who do you think will survive the next 15 years? Ola? TaxiForSure? Uber (India)? Meru ? Others?

PayUMoney Launches ‘Pay with PayUMoney’ Button For Websites

payumoneyAfter launching PayUMoney eWallet, online payment provider PayU has introduced the ‘Pay with PayUMoney’ button that can be embedded within websites and blogs allowing users to complete purchases in a couple of clicks.

“PayUMoney button securely speeds up online checkout for both sellers and payu buttonbuyers. It enables websites and blogs to start collecting online payments in just one day with no set-up fees involved. ‘Pay with PayUMoney button’ offer seamless experience to users on both internet and mobile.” – Nitin Gupta, Co-founder & CEO, PayU India.

PayUMoney button’s look and design can be customized as per website’s design to collect customer’s details. The design also enables the same button to work for both Web and Mobile in an effective manner.

Earlier Paytm had launched their PayThroughWallet service in India teaming up with a list of eCommerce websites (including Uber). Competition Instamojo recently raised Series A from Kalaari.

 

300 million Internet Users in India By Dec? Grossly Wrong [10+ Questions to IAMAI]

One month and India will have more Internet users than US!!

Don’t believe me? Well, that’s the prediction from IAMAI and IMRB’s recent report.

Excerpts their report (emphasis is mine)

The number of Internet users in India would reach 302 million by December 2014, registering a Y-o-Y growth of 32% over last year.

In October 2014, there were 278 million internet users in India. Currently, India has the third largest internet users’ base in the world but it is estimated that by December 2014, India will overtake the US as the second largest Internet users’ base in the world. China currently leads with more than 600 million internet users while the US currently has estimated 279 million internet users.

According to the report, the number of internet users in urban India has grown by 29% from October 2013 to reach 177 million in October 2014. It is expected to reach 190 million by December 2014 and 216 million by June 2015. Significantly, compared to last year, in rural India, Internet users have increased by 39% to reach 101 million in October 2014. It is expected to reach 112 million by December 2014 and 138 million by June 2015.

As on June 2014, 31.5 million (61%) in 35 cities were using Internet on a daily basis. The daily user base has gone up by 51% from June 2013. 96% of the Internet users are accessing Internet at least once a week. Out of these, 18% access Internet 4 to 6 times a week and 14% access Internet 2 to 3 times a week.

 

Internet Users In India 2014
Internet Users In India 2014

The numbers are not just grossly wrong, but misleading as well. A look at Google and Facebook dashboard clearly tells that there is a potential of 120-140 million users at the maximum and we just want you (the entrepreneur/decision makers/CXOs/agencies) to be realistic about it and not be part of the hype creation cycle.

Questions to IAMAI and IMRB

1. Who do we call an Internet user?

– By tenure of usage

– By frequency of usage

– By place of access

– By device on which accessed internet

– Paying vs. Non-paying (mobiles on only free office wifi)

– Who is active? Who is occasional? Who is regular?

Basically, who are these 300million people (in terms of their activity)?

2. Where are they coming from?

– Urban vs. Rural India (by Census definition of Urban vs. Rural)

– Town classes by population?

– Age groups?

– Gender?

– Socio-economic class

– Percentage of computer users

– Percentage of mobile users

3. Methodology ? How did you arrive at these numbers?

– What is the methodology?

# Did you do a survey or Did you look at the current data?

# Did you count the subscriptions/connections (wired — lease line/cable/broadband/ethernet, wireless-mobile/dongle connections)?

# Did you count the subscribers from the operator reported data? How did you count?
How did you arrive at the average subscribers per household/connection? Average users per Office connection vs. Home Connection vs. Cyber cafe vs. Mobile connection? What’s the source?

# Did you look at the userbase of 20% websites of the long tail? Which are these websites?

# Did you look at the server logs of the ISPs/Gateways?

# Did you count the IP addresses?

– By the way, which one is the best method, in absence of a census data? (Indian Census 2011 didn’t really ask people whether they use Internet or not).

Wrong Way. Go Back, Please?
Wrong Way. Go Back, Please?

4. If you did a survey, please help with these questions:

– Where did you do the survey? (was it a mix of online and offline?)

# How many towns & villages?  Which are these towns and villages?

# How & Why did you select these towns and villages, not any other? Is the selection complete statistically random process? (Note: Statistically random is what www.random.org defines as random) Basically what is the rationale?

# Once you selected towns & villages, how did you decide which locations to go in the town and village? (e.g., Dehi has 2635 colonies, and 272 words and some 2300+ election polling stations/booths — which ones did you go to within Delhi?)

5. Who did you meet in the survey?

– How did you decide to meet a particular person in a survey? Who is your respondent?

– If you went to an office who did you meet?

– If you went to a household, who did you meet? Why did you meet this person and not anyone else?

– What percentage of your respondents are head of household, housewives, adult males, adult females, kids, mobile users vs. mobile non-users, internet users vs. internet non-users?

– How many of your respondents are Internet users? Who reported the total number of internet users in the household — an internet user or a non-internet user? What devices do they carry?

6. How did you project the survey to the population/universe figures?

What did you considered as the so called homogeneous cell, did you assume that all male and all females are 2 groups in India or you assumed that in a state, within a town class all people from a particular socio economic class, in a particular age, within a age group, with mother tongue as preferred language are homogeneous. Basically, how many cells did you divide whole urban and rural India into?

What’s the basis for you to arrive at the estimates of population for this universe or cells?

7. How did you verify that your estimate is correct?

– Can you tell us how some of the other numbers coming out of your estimate, like number of HHs in India with electricity is same as what Census India 2011 told us?

– Please share how the numbers you are coming out are verifiable, comparable to that of numbers coming from other sources?

8. Overlap, anyone?
Can you tell us what is the overlap between :
(A) Users accessing internet on PC/Laptop vs.
(B) Users Accessing Internet on Mobile Device (with data plan activated)
(C) vs. Users Unknowingly Accessing Internet through Operator WAP portal (like Airtel live, vodafone services, aircel pocket internet, tatadocomo dive-in)

– Basically, can you please show a Venn diagram of AUBUC? :) [We just hope that AUBUC != A+B+C]

9. How do you project numbers to different year or time period?

– Do you draw a trendline? Or you use some complex proprietary tool? Many a time BODMAS is the black box ;)

# What function in the trend? — liner, exponential, logarithmic, Why?

# Do you know, the estimates for 2015 in 2011 is never same as the estimate for 2015 for 2015m, because no one cares in 2015 usually there is an estimate for 2020 :)

And finally:

10. According to you, what are those couple of big things that has happened in Indian Internet that justifies the 32% y-o-y growth over the last year?

– Has the internet access opportunity (wired – ISP, wireless – mobile data network coverage) gone up?

# TRAI network report?

– Has internet access price gone down (wired – ISP, wireless – mobile) drastically?

# Number of new wired & wireless users added (Balance sheet of service providers)

– Has internet access device market has changed drastically?

# Shipment of access devices

# Internet connections activated

– Has local language computing environment changed?

# What has happened in local language computing space?

# Even if we believe touch will help us leapfrog from keyboard issue, how many with Non-SIM or SIM based tablets sold in India (are we assuming 100%) of them activated internet

Importantly, if this 32% growth has happened, then why is it not showing up in the revenues of the service providers and other players, their monthly unique users numbers and revenue?

Where is the money then? Let me ask again, Where is the money then ? What’s the impact of this growth in industries?


We hope IAMAI and related research agencies repsond to these queries and share this data (we aren’t sending any email to anybody and request no PR calls).

If you are an entrepreneur/decision maker/agency and you have started to rework on your business plan (pivoting?) with the new new 300 million userbase data, HOLD ON.

The numbers aren’t true.

On a practically positive note, start with 120 million userbase (go through this tweet conversation) and yes, please feel free to share this piece with peer entrepreneurs.

The 300 million is far far away from the reality. This euphoria isn’t really needed. India is a growing market and we will grow – but let’s be honest about the numbers and let’s not mislead our entrepreneurs and decision makers.

PS : If you are a senior leader/researcher and wish to share your opinion/insights on these numbers, please connect with us (ashish@nextbigwhat.com)
Image credit : shutterstock

Hungama Android App Adds Multilanguage Feature

On-demand digital entertainment storefront, Hungama.com has introduced multi language support for its Android app. Users can now browse through the app in Hindi, Tamil, Telugu & Punjabi along with English.

hungama multi language

With the multilingual feature, users can access the app in their preferred language. They can select their desired language by updating the settings in the app. Once the transliteration changes in the app are selected, all labels, alert messages, prompts etc will be automatically changed in the in the selected language.

“With mobile broadband subscriber base in India expected to reach 300 million by December 2014, we are seeing a massive opportunity to reach out to Middle Bharat in which they are able to experience the app in their local language,” – Siddhartha Roy, CEO, Hungama.com

Last month, the company launched a new brand campaign with Hrithik Roshan giving a voice over. The Hungama.com app offers songs to its listeners in more than 10 languages and is available across platforms including iOS, Android, Windows, Blackberry, WAP and internet in addition to the digital store fronts of several global telecom providers.

Competitor Saavn had roped in actor Ranbir Kapoor as creative collaborator. Google India had also stressed for the local language web and had launched the Indian Language Internet alliance along with  hindiweb.com, a portal that aggregates Hindi content and has partners like Amar Ujala, Dainik Bhaskar, Jagran etc.

 

IRCTC To Partner With eCommerce Portals For Online Marketplace

IRCTC, India’s one and only rail ticketing service with a user base of over 21 million, is looking for eCommerce partners to sell products through the IRCTC portal. The possible candidates are Amazon, Flipkart and Snapdeal.

According to the qualifications put up by IRCTC necessary for any eCommerce company to partner with them, only Snapdeal, amazon and Flipkart matches the required qualification (find document here).

IRCTC’s huge user base is the one major reason why any eCommerce company would want to partner with them. In a single day IRCTC has sold around 5,80,000 tickets through its website, clearly showing off its reach and potential. (source)

Earlier IRCTC had partnered with Yebhi to sell products through their website but the whole deal was a huge failure and IRCTC had silently shut down the eCommerce portal.

IRCTC’s partnering with any of the three major eCommerce portals would help the eCommerce giants leverage the huge user base which is among the biggest in the whole of Asia Pacific region. The integration also will need to be well thought of so that IRCTC doesn’t interfere with the eCommerce transactions and causes user pages to expire in 5 minutes due to session-expiry (as previously happened with Yebhi). (image source)

The fact that IRCTC has launched Cash on Delivery options for tickets and payment wallet system on the website could mean that all payments would have to happen through IRCTC’s gateway rather than through the eCommerce portal.

Reliance Ventures Into Grocery eCommerce. Can They Deliver?

Reliance Retail Ltd. has launched an online store for groceries – reliancefreshdirect.com. With this move reliance has ventured in to a space that is largely held by BigBasket, MyGrahak etc.

The website provides a host of products such as fresh fruits & vegetables, rice, dals, oil, packaged food, bakery & dairy item, frozen & pet food, household cleaning items, your specialized beauty & personal care products.

Users on the website need to register – this is done to check if the service is available in the provided area depending upon the pin code, select the products, choose a convenient delivery time & make payment through cash/credit card/net banking or food coupons. Shipping is free for purchases made above INR 750.

reliance fresh direct

 The service is currently available only in Mumbai at Navi Mumbai, South Mumbai and Thane areas. Reliance plans to increase the coverage to other geographies over a period of time. It’d be interesting to see if Reliance can deliver vs. heavily funded companies like BigBasket (raised $32mn).

Online grocery shopping in India is a fresh platform and sees a huge opportunity to grow in the current market. India is the sixth largest grocery market in the world. With eCommerce booming at a great pace and large number of people adopting the service, the number of players in this field will see a large increase. Online grocery also has the added advantage of gaining repeated customers once they are impressed with the service and products.

Currently the players in grocery market include Tradus (recently pivoted to grocery eCommerce), EkStop, GroceryAtClick, RationHut, MomGrocery, Zopnow, Punexpress, 30rupees, FamilyKart etc.

Recently, Future group too announced its partnership with Amazon India.

Now Order Auto Rickshaw From Ola. Availability Anyone?

Ola has now added auto rickshaws to its inventory.

Ola-auto

This surely explains why Ola dropped Olacabs from its branding (rant : it has anyways become difficult to find cabs in Olacabs). The bigger impact to this new addition of adding auto rickshaws to its inventory is that (hopefully) auto wallas will not look at these companies (Ola/Uber/TaxiforSure etc) as a competition and if Ola plays it right, could result in a win-win situation.

If They Play It Right..

Another startup mGaadi too has been trying the same and while all of this looks good in-paper, the ground execution is far far away from reality. The auto-mafia is difficult to break through and that has stopped some of these companies to even enter some of the hot areas like Whitefield (Bangalore).

It’d be interesting to see how Ola executes this piece – the inventory so far has been a huge mismatch vs. the marketing efforts the companies has put in (including Taxiforsure/Uber).

Read : Own A Car or Rent One ? The End of Car Ownership In India Has Begun?

And Now, Free WIFI in Connaught Place. Free Only For 20 minutes

Tata Docomo has announced the launch of public Wi-Fi connectivity in Connaught Place (CP) area, in partnership with New Delhi Municipal Council (NDMC).

To enjoy Wi-Fi service the user needs to authenticate with a valid mobile number in a Wi-Fi enabled device. Post which the user receives a one time password (OTP) to login and use the service free for 20 minutes.  Those who wish to continue enjoying the experience can opt for recharge cards of various denominations, which are easily available online and at Tata Docomo retail outlets. The recharge cards are available at Rs. 10 for 30 mins, Rs. 20 for 60 mins and Rs. 50 for 180 mins of Wi-Fi access.

Free for 20 minutes? Will you go for it? Coffee shops are a better option, no?