Hungama Revamps. Takes HTML5 Route
Hungama has announced the launch of its HTML5 site that allows users to stream free music as well as buy Indian and International content, including music tracks, music videos, stream full length movies etc.
The revamped website lets you stream music as well as store music files on the cloud, which you can accesss seamlessly via connected devices – i.e PCs, Mobile Smart Phones, Laptops, Tablets and connected TVs.
In addition to the digital platforms, the content of Hungama can also now be assessed through its retail touch points -‘Hungama Oxigen’ retail points across the country.
Important to note that Hungama.com gives consumers DRM protected as well as DRM free content.
“Our storefront caters to every kind of digital entertainment, music being only one part of the overall offering. The storefront has over 2 and half million pieces of content across genres and languages, in the form of music tracks, movies, music videos & dialogues and mobile content such as ringtones & wallpapers.
A unique feature on Hungama.com is that consumers can access and download the services either on the web or on their mobile through one single sign up, and carry their music wherever they go. Close to 90% of our content consumption is through mobile devices, through our partnerships with telcos and our convenient WAP offering m.hungama.com. This is the biggest opportunity with close to 700 million active mobile subscribers in India. Besides as mentioned earlier, we are the ONLY store front available through various access points like web, mobile, smart TV’s, tablets and all connected devices.” [Siddhartha Roy, COO Consumer Business & Allied Services, Hungama in an earlier interview with NBW]
Hungama claims to have 20 million users via various touch points. Ever since its launch in India, Hungama Movies has a subscriber base of more than 50,000 paid users, projected to grow 3 times in the next 12 months. In the Middle Eastern Market specifically we hope to have 10,000 subscribers in the first phase.
The company recently raised funding from Intel capital and also plans to expand to UAE and Singapore.
Hungama’s HTML5 route comes at a time when Gaana.com is about to announce its Android app and importantly, iTunes store launched in India.