InMobi rebrands HTML5 ad platform Sprout to InMobi Studio
Mobile ad network InMobi, which acquired US based Sprout, a platform for creating HTML5 rich media advertising last year is rebranding the company to InMobi Studio.
The company also announced that it has seen a 437 % growth in rich media ad impressions on Sprout in the first eight months of 2012. During this period, the growth of mobile and tablet devices, and increase in consumers’ mobile media consumption have contributed to significant change in the advertising landscape and the uptake of mobile rich media, the company said in a statement.
InMobi studio is a HTML5 visual authoring platform built specifically to address the challenges of the mobile marketplace; and is being used by advertising agencies and publishers such as Hearst Digital Media, MediaCom EMEA, The Gary Group, and MocoSpace.
Sprout began as a Flash based builder and later moved to HTML5. InMobi earlier said that after the acquisition, Sprout will operate as a fully independent company working with the entire mobile advertising industry and will continue to expand its product in the coming months by adding workflow enhancements, analytics, and new ad units.