Airtel launches ‘Behtar Zindagi’, IVR based service for rural Rajasthan

Airtel has launched ‘Behtar Zindagi’, a IVR-based service that will allow farming and allied communities to access a wide variety of relevant and useful information (including market prices, agricultural & cropping advisory, livestock advisory, weather and finance etc) through their Airtel mobile phones (supports a wide range of dialects and is available in Hindi and 17 other regional languages).

The ‘Behtar Zindagi’ service will leverage the simple and easy-to-use Interactive Voice Response (IVR) medium to communicate key information to subscribers, thus allowing them to leverage their mobile phones to plan their businesses and lead better lives. To use this service, Airtel mobile customers can dial 556780 (toll free) and avail the subscription pack at a charge of Rs 30 for 30 days.

Earlier HandyGo with CABI to provide exhaustive and up-to-the-minute information on health, education, finance, weather information etc.

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