Govindraj Ethiraj, the founder editor in chief of Bloomberg TV India and Prashanto Das, the former network head for creative services for UTV, have teamed up to launch Ping Digital Broadcast, a digital startup.
Ping Digital recently raised its angel round of funding from two investors, Ashwin Dhamera, former Founder of Travelguru & Ankur Daga, CEO of Angara.com, a New York based precious stones e-commerce venture.
The company, which is a YouTube partner in India will produce and distribute original content through a network of channels hosted on YouTube. Its first Channel will be India Food Network and is planning channels on knowledge, utility and lifestyle.
Speaking about the launch, Govindraj Ethiraj, Founder, PING Digital Broadcast Pvt. Ltd. said
India’s online video viewership is growing at a dramatic pace..We are already connecting and interacting with global audiences with our food network even as we focus on expanding Indian audiences, with an eye on upcoming developments like 4G. We are also rolling out more genres in coming months.
Govindraj has worked at Business Standard as Editor of new Media before setting up Bloomberg TV in India and was with CNBC TV18 before that. He also founded Indiaspend.org, a data journalism initiative. The other co-founder, Prashanto Das has setup and launched brands like Times Now, Bloomberg TV India & the UTV Network.
Also, Ping Digital has launched its music network- the India Music Network in association with OK Listen (read our coverage of OkListen).