Google India/Youtube Grabs 2 years Exclusive Web Rights to IPL
Google India, as reported earlier (Watch IPL – III on Youtube for Free [Live Streaming]) has signed a deal with IPL for exclusive 2 years web rights.
Worldwide, this is the first major sporting event to be live-streamed on YouTube and as part of the deal, YouTube will also offer users a exclusive unique feed not available on any other media platform of all IPL matches.
A milestone deal for the Indian online world!
YouTube India is changing the rules of the game and will leave the ‘text’ content partners biting dust. For companies like Yahoo/Cricinfo, competing on pageviews numbers would be tough – as the world is moving to ‘real time’ live sports watching.
What do you think?